A glance at any of the latest marketing statistics reveal that the benefits of building an email list are definitely going to continue into 2017.
But if you're pioneering a new startup (or maybe are just starting to branch out online), there are still a lot of questions to be answered…
Is this something that I need to do right away…or can it wait?
Most of my clients are on Facebook, should I just focus my efforts there?
What does an email list get used for, besides blog notifications?
Is this going to be expensive?
Oh, and the list goes on…But here's what it boils down to:
You need to know NOW if an email list is going to work for your business, or if it's just going to take up a lot of your time.
Now. Before you say “yes” or “no.” So let's take a look at some of the specific benefits of building an email list for your business:
Table of Contents
- The most fundamental purpose (and benefit) of an email list is…
- …but is it a good fit for YOUR industry?
- A way to deliver value to your followers
- A Way To Stay At The Forefront of Their Minds
- A Way To Grow Your Business Without Breaking The Budget
- A Way to Build A Successful Business…Naturally
- I don't have a ton of time to spend learning…how can I get started?
The most fundamental purpose (and benefit) of an email list is…
…To create a reliable and consistent means of connecting with those who are interested in your business.
And that's why email lists will always rank higher than your social media platforms in terms of potential and ROI. Your clients might be super active on social media, but you just don't have any control over that platform.
If you've ever tried to figure out ways to maximize the visibility of your daily posts, you know exactly what I'm talking about. There are tricks you can use to stand out more, but no guarantees. (And the rules can change without warning, because it's someone else's company, not yours!)
But with an email list, you are given a direct link to an individual's inbox…and a brief moment to capture their attention.
…but is it a good fit for YOUR industry?
It's a question I've been asked repeatedly: “Will an email list work for me, because I'm a ___(fill in the blank)___”.
And it is a good question, because we know that the old “one size fits all” marketing promise is a total myth.
The short answer, is always going to be: yes.
But here's a good way to start thinking about it, instead: If you ever find yourself with the need (or desire) to communicate with those who are interested in your mission, you can benefit from an email list.
It's all about how you use it.
A way to deliver value to your followers
Building an email list is a lot like running a coffee shop: it's the perfect way to deliver amazing little treats to your clients.
The moment someone walks through your doors (opts in to your email list), you have the chance to truly win them over to become a regular.
So each time you show up in their email inbox, you have the opportunity to offer them those delicious little treats that just make their day special.
…Which means that each email can make or break your relationship
It's happened to me before: I become obsessed with a particular little coffee shop, and make it a part of my routine. Because each time it adds a little more joy to my life.
…until I have a negative experience that leaves a bad taste in my mouth.
Then I lose interest and find a new little hub.
The same thing happens to your email list: if you're sending out uninspiring (or super salesy) emails, you can bet they'll hit “unsubscribe” (or even worse: “spam”) before you ever get a second chance.
The pressure is totally on!
So stay focused on your subscribers and how you can add to value to their lives
So if you're wondering whether you'll have “enough” to say…you totally will!
Just share something that they'll love. That might mean including a link to your latest blog post or podcast. It might mean that you share something personal to help them relate to your mission. And sometimes, it might just mean sharing a few pictures and an uplifting message.
The choice is up to you and your style.
A Way To Stay At The Forefront of Their Minds
This is another one of the many benefits of building an email list for your business.
After all, the statistics are pretty clear: 96% of the people who visit your website aren't ready to buy yet. So even if you've got the perfect product or service to offer, they're not going to take action until they feel prepared and ready to invest.
…so don't let them forget you in the meantime!
Use your email list to stay fresh and present, reminding them that you exist and have the solution that they're looking for.
How often should I show up to stay fresh on their minds?
Unfortunately, there's no perfect number to shoot for. The best answer is: consistently.
Your email list should come to expect you as a regular part of their routine… and if you stick to a day-of-the-week schedule, they'll even start to look forward to your appearance.
(And be forewarned: you can always count on getting some flak from your subscribers. Some will complain that you're emailing too much, others that you're not emailing enough. So find your sweet spot and stay consistent!)
A Way To Grow Your Business Without Breaking The Budget
Businesses and budgets go hand in hand.
None of us are cheap skates (just kidding…I totally admit to being cheap – er, thrifty!), but realistically we're in business to make money. And a budget is often stretched in too many directions, all at once.
Good news: the initial investment doesn't have to be huge
In fact, there are a lot of free list-building tools and resources that you can use right off the bat to get started without breaking the bank.
There's even free training courses that will walk you through the setup and initial planning stages of building an email list!
A Way to Build A Successful Business…Naturally
The benefits of building an email list aren't confined to developing a stronger sense of trust with your clients. Rather, what most of us like to hear is that building a strong, consistent relationship with your audience tends to result in something pretty spectacular: a stronger income and loyal clients.
And I'm not just saying that.
There are so many awesome stories of new business owners who quickly built up a 5-figure business through the power of their email list. There are others who stress that the time they spent focusing on building an email list the right way ultimately allowed them to live the life they were longing for.
The power of a well-built email list can't be overestimated – and a look around at some of the best “success stories” will say the same thing.
I don't have a ton of time to spend learning…how can I get started?
Once you've aligned the benefits of building an email list with your own mission and purpose, it's time for action…which can be super overwhelming.
The best strategy is to take it one day at a time, and use a trusted method to get started.
If you're looking for a free, interactive way to learn how to build an email list – from the practical setup to tech tools and recommendations – the 30 Day List Building Challenge is definitely one of the best places to start.
It's Nathalie's own step-by-step strategy for building an email list that will truly transform your business…and your life. (Plus there's a Facebook group, so you can get some great feedback to help you set it up perfectly for your business).
So get started list building your way to business success today! Join the 30 Day List Building Challenge here.
Maria Myre is the word person at AccessAlly, where she spends her days sipping on espresso and exploring new, intuitive ways to connect entrepreneurs with the tech tools and training that will best fit their business needs. When she’s not writing tech-y business stuff, Maria enjoys art and horseback adventures in the Great Outdoors.