10 Ideas For Improving Website Traffic and Engaging Your Audience

improving website traffic

One of the best ways to improve exposure to your brand, is to improve your website traffic. Any time you increase your website traffic, you increase the number of people who see what you have to offer.

That can lead to better opt-in conversions, and more sales, too!

Unfortunately, it's not as easy as designing a fantastic website with relevant content that will delight your readers and keep them coming back for more. You have to draw those readers in to begin with.

These ten tips for improving website traffic will help bring more people to your website than ever before.

1.  Know how to use SEO to your advantage.

That starts with knowing what keywords people who are interested in your industry are searching for.

Simple keywords are hard to rank for because there are so many hits available, especially if your website isn't one of the high-traffic big-hitters.

Longer-tail keywords, on the other hand, are much easier to rank for. This includes taking advantage of local searches, particularly if you offer a local business.

2.  Offer fresh, new, and engaging content.

If you create your webpage, then never add to it again or fail to update it for months at a time, you aren't going to drive very much traffic.

On the other hand, a site that is consistently updated will not only keep higher search rankings, it will also draw in new traffic on a regular basis.

The trick here, however, is not to offer either cookie cutter content that's repeated dozens of times across the Internet or content that is irrelevant to the customer base that you're trying to reach. You want content that is interesting and important to your reader.

That doesn't mean that you can't use existing content to supplement your ideas. Be aware of what's going on in your industry, and take advantage of competitor ideas.

However, when you're using their ideas, take it to the next level and add your own personal touch. Instead of their “Five Ways to Write a Research Paper Fast,” offer ten. Can't come up with that many? Offer a humorous twist to the topic, give unique advice to a niche audience, or consider other ways to take the content and make it your own.

3.  Know your audience.

Take a moment to sit down and really think about who it is that you're trying to reach. Who is it that you really want visiting your website?

Is your target audience stay at home moms who need a laugh in the middle of the day, or is it industry professionals who have a genuine need for a particular service that you can offer?

While any website hit can turn into sales down the road, the best traffic is the traffic that results in sales. For that reason, it's important to make sure that your content is targeting the customer that you most want to attract.

4.  Try guest posts.

When you offer guest post slots on your site, both you and the guest poster benefit. Your guest receives the attention from your existing audience. You also reap the benefits of theirs.

Both of you will mention the post on your social media pages and other locations, so it will help drive traffic to the particular post, which will lead to further explorations into both your website and the individual who wrote the post.

As an added bonus, having people guest post on your website increases your professional appearance and helps convince people that you are a name to be reckoned with in the industry.

Also, don't underestimate the power of writing guest posts of your own on other websites. It will increase your exposure and expertise in your field, bringing more people to your website to see what other relevant posts you've written.

If you have a guest post idea for us at AccessAlly (think online business, website optimization, and membership sites!) we'd love to have you submit it here.

5.  Take advantage of social media opportunities.

Social media is your best connection to hundreds of people who are interested in exactly what your website has to offer.

By building an active social media presence both through posts on your personal pages and through interaction with other relevant groups, you can drive exactly the customers you need to your website.

Share blog posts, interact with potential customers, and get the latest news from others in your industry, all in one place. Social media has changed the face of online marketing.

6.  Don't ignore the value of ads.

There are plenty of opportunities to reach potential customers through ads, both through search engines and on social media. Check out our guide to Facebook ads marketing here.

Use your ad dollars wisely. Target people who are looking for exactly your services with longer keywords or location-specific marketing, not just random people who will click through to your webpage.

Consider social media ads to improve your ability to target the customers that are most relevant to your business.

7.  Don't forget the importance of public relations.

Networking is always to your advantage. Are you part of local or online groups that are relevant to your industry? Do you take advantage of local events that will allow you to interact with people who need your services now, or who might need them down the road?

Never underestimate the value of time spent on public relations. This is your opportunity to get involved with people and increase their opinion of your company, attracting them to your website and your services.

8.  Consider YouTube marketing.

Many potential customers are attracted by videos. They'll stop and watch, take an interest in what you're offering, and be delighted by your expertise in your field.

Give product reviews on new technology in your field, show off your personal accomplishments, or take the opportunity to talk about your take on the latest news in the industry: it's all up to you.
improving website traffic

9.  Join a blogging community that is relevant to your business.

Take the time to get involved. Join link-ups, comment on other people's posts, and provide engaging snippets of information that will help draw people back to your website to get more information. The more you interact, the more opportunities there are for people to see what you're offering.

For example, take a look at our 30 Day List Building Challenge community to get started.

10.  Make your headlines the most compelling part of your work.

It's tempting to toss off a generic headline that does a “close enough” job of describing what you're writing about, but if you're really trying to generate website traffic, a sensational headline is the way to go.

The best post you've ever written might go completely unnoticed if your headline doesn't catch the eye of potential readers and draw them in, making them click away from their current pursuit to check out what you've written.

Currently, lists are very popular: people want to know that you're giving them the six best ways to be noticed online or the eight signs that you need to take a new course in your professional life. Keep an eye on trends and take advantage of those opportunities to clean up your titles so that they'll appeal to as many people in your target audience as possible.

Building traffic to your website is a challenge.

It can be depressing to sit by day after day and watch those numbers fail to change. On the other hand, if you utilize some of these tips and tricks, you'll be driving traffic to your website in no time — and you might be surprised by the business that results.

© 2014- Nathalie Lussier Media Inc. dba AccessAlly™. All rights reserved.