Popups can be one of the most effective ways to build your email list – with some success stories claiming a 220% increase in conversions.
But to be fair, popups can only convert your visitors if they're well designed, well-written, and properly placed on your website.
If these criteria aren't met, your popup can just look spammy to your visitors, which will definitely be a huge roadblock.
So let's take a look at each of those components that are required for you to create a really spectacular popup for your WordPress site.
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The design of your popup is so, so important! Focus on making sure that the branding is totally aligned with your website so that it feels like it belongs there.
What are your brand colors? It's always best to keep things consistent with your branding on your website. A good WordPress popup plugin is going to give you that full flexibility to use whatever color – or photo – looks and feels right.
Play around with them when you're designing your popup.
The font you use should also be brand consistent…but feel free to switch up the sizes!
If your message is “WAIT! How about you join me in this adventure?” for example, you might use a large, bold font for the “WAIT”, and a contrasting lighter font for the remainder of the message.
If you're big into angles and geometry with your brand, then a square or rectangle popup is definitely a good choice. But if you use curves and circles in your branding, the circle opt in can be a fabulous choice.
Whether or not you choose to add your logo to the popup on your WordPress site is totally up to you and the look you're going for … but it's often unnecessary to use your official logo.
Instead, if you're presenting an offer for an eBook download or another product with your opt in, using a logo or icon for that particular offer can help to really emphasize what it is that you're offering.
Now – what do you say? Call to Action content writing could be an entire course on its own… but here's the main thing: whatever words you put on your popup should be clear, concise, and inviting.
Be very, very honest about what it is that you want them to sign up for. Is it a weekly newsletter? A free eBook download?
If they like the offer, they'll sign up. If it's confusing, the chances are very slim that your visitors will be handing you their emails.
Realistically, you've got to win your visitors over…and less than a dozen words to make it happen.
So whatever you say has to cut straight to the chase. It's ok to add a bit of personality to your opt in content, but know that the more you write, the less of a chance your visitors will take the time to read through it all.
Will your clear and concise content make someone want to fill out your popup opt in? Is it inviting and welcoming? Does it share the value that they'll receive once they sign up?
When It Will Show Up
Now that you've got a beautiful popup for WordPress designed, with content written, you can decide when it will show up. This will depend on your offer and what page(s) you decide to display it on.
Here are some of the most common ones:
A scroll popup – When a user scrolls down your web page, this popup will appear. With PopupAlly Pro, you can decide at what point it shows up.
Exit Intent – An exit intent popup will show up on a desktop computer when the user moves their mouse towards the top right of the page, indicating that they're thinking about leaving your site.
Time Delayed – This popup will show up a specific amount of time after the user has accessed your website. Usually the delay time is measured in seconds.
Click To Open – These popups appear when someone clicks a specific link on your page.
Embedded Opt In – While not technically a “popup,” an embedded opt in will use the same design and setup strategy as other popups … but it's always visible on your page.
Each type of popup has its own unique effects on the visitor who sees it.
An Exit Intent Popup, for example, might be useful to help prevent shopping cart abandonment on an e-commerce site by displaying the message “Hey, have you grabbed your 20% off coupon yet?”
Or, you might present an ebook through a scroll-activated popup, since you know the visitor is interested in your content and is actively taking in what you've written. If they're already interested, the chances are much higher that they'll take advantage of a more complex offer like an eBook.
Where is Your Popup Going To Appear
The last thing to consider is where your popup is going to appear on your web page – in the middle, as a banner, or along the side of your site are all great options.
While a popup that's centered on your page will be definitely grab the attention of your guests, there might be times when you'd prefer to offer a more subtle offer alone the edge of your website.
Use A/B Testing To Test Your Designs and Offers
If your opt ins aren't converting as well as you'd hoped, it's time to figure out if it's the copy, the offer, the design, or the placement of your opt-in that needs to be tweaked.
This is a total time-saver and can really give you some concrete numbers to help you understand which copy, design, and location are working the best.
Create A Spectacular WordPress Popup With The Right Plugin
PopupAlly Pro is definitely one of the strongest options out there in terms of mobile friendly WordPress popup plugins.
Any and all of the options mentioned in this article are available. But another great thing about this plugin is that it allows you to create unlimited popups, each with its own unique style, design, and placement on your website.
And it's all super easy to create, without requiring you to write a single line of code. (Whew, right!?)
So if you've been looking for a great way to implement powerful optins that convert on your WordPress site, take the time check out PopupAlly Pro to see if it's the right fit for you.