Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: Inspiration For Your Members Area

Get ready to be inspired, this post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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Nathalie Lussier posing with arms crossed

A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

How to Manage Client Expectations As a Freelancer

When you’re a freelancer, managing client expectations isn’t always easy. Often, they have one idea of how the end result is supposed to look, while you have a completely different one. Somewhere in the middle, you and your client will probably be able to meet and compromise on the end result; but in the meantime,…

Top 10 Tech Resources For Freelancers

The freelance landscape is growing at a rapid rate lately, with over 57 million Americans now identifying as freelancers. That’s one-third of the American workforce! With so many people choosing to live the freelance life – whether as full-time self-employed entrepreneurs, contract workers, or side-hustlers – the are big changes happening in the way we…

How We Quadrupled Our Sales Conversions Overnight

I’ve talked before about what’s a good conversion rate for your opt-ins and online sales… And today I want to share how we quadrupled our sales conversions, with one simple idea. First, let me set the stage… We’re talking about our internationally best-selling WordPress plugin, PopupAlly Pro. The free version of the plugin has over…

Passive Income For Designers: 8 Ideas To Earn More

As a designer, you might feel that your income is limited by what you’re able to charge for your hourly rate…and how many projects you can take on in a year. And that means that, at some point, you’re going to hit a plateau. If you want to earn more money, you usually end up…

How To Start A Career In Tech

If there’s one field that has a high potential for making a good income, that keeps your mind sharp… it’s got to be “getting techy with it”. In this article we’ll be talking about how to start a career in tech… but first, why should you consider a career switch into the tech space right…

What’s A Good Conversion Rate?

If you’re doing any sort of business online, then you likely have some goals for your website… like getting people to opt-in to your email list, or buy products and programs directly. One of the questions I get asked often when it comes to website conversions is “what’s a good conversion rate?” First, let me…

4 Intellectual Property Checklists For Online Business Owners

The great thing about owning an online business or website, is the relatively low barrier to entry. Kind of like “have bag, will travel.” Have laptop, have Internet, will work. Obviously, the work hardly stops after the start-up phase. In fact, the majority of work probably comes after, especially the work of protecting all facets…

50 List Building Strategies We Can Learn From 50 Shades Of Grey

It’s no secret that the 50 Shades of Grey series was a huge financial and viral success. In this post, we’ll dive deep into the 50 list building strategies we can learn from Erika L. James and her 50 Shades of Grey empire. Whether you’re a fan of the series, or are turned off by…

How To Write An Effective Autoresponder Series

One of the first questions I get when it comes to building an email list is: “what am I going to send people once they join my list?” The idea that you need to be constantly churning out new email content to keep the people on your list happy and in the loop is valid…

Facebook Ads For Small Business: Checklist For Building Your List With Facebook Ads

This checklist for building your email list using Facebook ads for small business covers everything you need to know before you spend your first dollar on Facebook. The big question you might have is… “Should I be marketing my business with Facebook ads? Can they actually work for me?”

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