Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: Inspiration For Your Members Area

Get ready to be inspired, this post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

Membership Marketing Funnels: 8 Keys to Automate Membership Sales

As a membership site owner, you know that you need a constant stream of new members to replace those that decide to move on. That’s where having strong membership marketing funnels come in. Your membership marketing funnel provides touchpoints throughout the customer journey and helps increase engagement with leads and customers to maximize conversions. Funnels…

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How to Price Your Membership Site with Membership Pricing Examples

It’s a question every membership site creator needs to answer before launching a membership program: “How to price membership site programs to attract the right mix of members and make it a profitable project?” There’s no easy answer, but in this article, we will take a look at the membership pricing formula that will help…

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How to Promote and Market Online Courses

Whether you’re just getting started creating online courses or you’re a seasoned veteran in this industry, you know that building your course and creating the content is no small feat. While it may become easier with time as you solidify your process, you’ll find yourself looking for new ways to market your online courses. We’re…

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How to Turn Your Membership Site into an App

If you want to reach people where they’re at, then you might be looking into how to turn your membership site into an app. After all, more people are turning to online learning now than ever before, and having your content available through a native iOS or Android app could make a huge difference for…

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How to Reduce Membership Cancellations with a Win-Back Campaign

As a membership site owner or online course creator, it’s inevitable, you’re going to receive refund and cancellation requests from your members – it’s just a part of doing business.   Having a process and win-back strategy in place to field these inquiries will help make the cancellation request seamless for both you and the end…

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How To Create a Personality Quiz for Your WordPress Website

Pink haired, tattooed, skydives, or maybe has 3 kids. Everyone is unique, so why do we market to everyone exactly the same? You shouldn’t and today we’re going to walk through how you can create a personality quiz to help you market better. With a personality quiz on your website, you can build a segmented…

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5 Ways to Compensate Guest Experts for your Membership Site and Courses

You have a membership site or digital course academy, and you’ve decided to include content from guest experts in your industry or tangential industries. Smart move! Being able to bring outside teachers and content creators into your membership site experience means your students get to sample different teaching styles and information. Plus, you get to…

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5 Benefits of Online Courses for Business Owners

As a business owner, you already know that taking your teaching online can tap into a global market. In fact, the benefits of online courses and membership-based business models can complement your core offerings and help you: Work less, while earning more money so you can spend time with your family Become a highly-paid and…

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6 Advantages of E-Learning

With the ever-changing digital landscape, one thing’s for certain: e-learning is here to stay, and for good reason. The benefits of online courses and advantages of online learning for educators, business owners, and students are unparalleled in terms of retention and scalability. Over the past few years, we’ve seen a boom in the development of…

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Examples of Email Sequences That Sell

I’ve got an admission to make: I’m often a list-building business owner’s worst nightmare. I subscribe to a lot of newsletters…but as soon as the emails turn a sales pitch, I hit unsubscribe. My apologies if I’ve ever done this to you! But here’s the thing: I get it. Online businesses only work if sales…

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