Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: Inspiration For Your Members Area

Get ready to be inspired, this post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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Nathalie Lussier posing with arms crossed

A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

When is the right time to upgrade to Infusionsoft or Ontraport?

You’ve heard about the benefits and features of moving to a system like Infusionsoft or Ontraport, so you can automate your marketing and grow your business faster… But then the question becomes, when is the right time to upgrade to Infusionsoft or Ontraport? Do you need to have your business systems and funnels already underway,…

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What’s A Good Conversion Rate?

If you’re doing any sort of business online, then you likely have some goals for your website… like getting people to opt-in to your email list, or buy products and programs directly. One of the questions I get asked often when it comes to website conversions is “what’s a good conversion rate?” First, let me…

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4 Intellectual Property Checklists For Online Business Owners

The great thing about owning an online business or website, is the relatively low barrier to entry. Kind of like “have bag, will travel.” Have laptop, have Internet, will work. Obviously, the work hardly stops after the start-up phase. In fact, the majority of work probably comes after, especially the work of protecting all facets…

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50 List Building Strategies We Can Learn From 50 Shades Of Grey

It’s no secret that the 50 Shades of Grey series was a huge financial and viral success. In this post, we’ll dive deep into the 50 list building strategies we can learn from Erika L. James and her 50 Shades of Grey empire. Whether you’re a fan of the series, or are turned off by…

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7 Steps To Optimize Your Next Blog Post in 7 Minutes Or Less

Have you heard all of the buzz about how the cost per click for paid advertising is steadily on the rise? We have too and that’s why Search Engine Optimization is becoming more and more important for bloggers and online business owners. You should be optimizing everything from blog posts to individual pages on your…

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List Building Strategy: 4 Ways The Pros Build Their Lists

If you’ve spent any time reading about the importance of building an email list online, then you’ve likely experienced the overwhelm that comes from learning a ton of different tactics and having one list building strategy after another thrown at you can leave you feeling a lot of pressure to figure out which one is…

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Google Analytics Tracking For List Builders

Today’s post is all about learning how to track your list building efforts with one of my favorite tools out there, Google Analytics tracking.  Not only will you be able to get a better grip on what’s working and what’s not, but the best part is, it’s free! I know as a blogger, entrepreneur or…

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How To Write An Effective Autoresponder Series

One of the first questions I get when it comes to building an email list is: “what am I going to send people once they join my list?” The idea that you need to be constantly churning out new email content to keep the people on your list happy and in the loop is valid…

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Facebook Ads For Small Business: Checklist For Building Your List With Facebook Ads

This checklist for building your email list using Facebook ads for small business covers everything you need to know before you spend your first dollar on Facebook. The big question you might have is… “Should I be marketing my business with Facebook ads? Can they actually work for me?”

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