Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: Inspiration For Your Members Area

Get ready to be inspired, this post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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Nathalie Lussier posing with arms crossed

A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Photo of Nathalie Lussier holding a $100 bill

Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

AccessAlly 3.2.0 Release Notes

Released September 2019 * Version 3.2.1 was released on the same day addressing a critical bug fix. * We’ve been busy: from changing diapers on our newborn, welcoming a new team member to our company, and working on time sensitive updates for payment compliance… It’s nice to reflect on what went into the latest version…

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10 Sales Page Examples and the Best WordPress Sales Page Tools To Design Yours

Long-form, short form, green buttons, red buttons, testimonials, sales videos. The jury’s still out on the best strategy for designing sales pages that convert to produce optimum results for your business. But, if you ask me, there’s not just one right way. And here’s why: Your sales page is unique to your business, and what…

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PSD2 Compliance with Strong Customer Authentication on WordPress

You might have heard about the upcoming Revised Payment Services Directive (PSD2) that goes into effect on September 14, 2019… but you might not know exactly what it is or what you need to do to get compliant. And if you’re selling a membership program or online courses (whether with AccessAlly or another tool), you…

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5 Tips to Design a Sales Page that Converts

Have you ever seen two sales page designs so similar in content and layout that you confused the products? Me either. Sales page design is 100% subjective and unique to each individual business and offer. And while there’s not an exact formula to follow for sales page designs, there are a few key elements you…

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Create a WordPress Membership Site Dashboard to Increase Sales and Retention

When you sell multiple online courses or membership options … how do you encourage clients to invest in more than one? More importantly: how do you do this without coming across as overwhelming or pushy? Table of ContentsMembership Site Dashboard: A Close Relative to the E-Commerce ShopThe Benefit of a Single Dashboard vs. Multiple Individual…

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Improve Membership Retention With The Reason to Return Approach

The massive feat of launching a membership site is behind you (so congrats!). Now the real work begins: keeping your members around for as long as possible. The challenge–improving your membership retention–is an ongoing struggle for new AND experienced membership site owners. After all, how many of your new members log in on a regular…

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Checkout Flow Optimization: 7 Tips to Increase Your Checkout Forms’ Conversions

7 out of 10 potential customers abandon your checkout page and never look back. How much income do you lose with this number? Checkout flow optimization matters. Imagine what your revenue could be if you were able to reduce that 70% checkout form statistic to just 50%. Fortunately, there are some tried-and-true strategies that you…

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Mobile Responsive Screen Sizes

It wasn’t long ago that a “mobile friendly” website meant creating an entirely separate mobile version. I often find myself searching to see what are the latest specifications for mobile responsive screen sizes… so I figured I’d make this simple infographic and you can refer to. That way, you’ll always knows what size to test…

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How To Make Money With an Online Course While Writing A Book

It’s finally time: you’re writing that book that’s been calling your name. You know it’s going to change the trajectory of your career, but you might be wondering how you’re going to juggle the book writing process and making money while writing a book. That’s where having an online course that you can sell comes…

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How To Create and Sell Online Courses From Your Own Website

When you’re ready to build an online course, you’ll have to decide what kind of a website you’d like to build it on. You could create and sell online courses from your own website using a self-hosted LMS solution like WordPress, or you could use a “hosted” solution like Thinkific. With either option, you’ll be…

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