Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: 30 Successful Sites to Inspire You

Get ready to be inspired. This post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

How to Reduce Membership Cancellations with a Win-Back Campaign

As a membership site owner or online course creator, it’s inevitable, you’re going to receive refund and cancellation requests from your members – it’s just a part of doing business.   Having a process and win-back strategy in place to field these inquiries will help make the cancellation request seamless for both you and the end…

How To Create a Personality Quiz for Your WordPress Website

Pink haired, tattooed, skydives, or maybe has 3 kids. Everyone is unique, so why do we market to everyone exactly the same? You shouldn’t and today we’re going to walk through how you can create a personality quiz to help you market better. With a personality quiz on your website, you can build a segmented…

5 Ways to Compensate Guest Experts for your Membership Site and Courses

You have a membership site or digital course academy, and you’ve decided to include content from guest experts in your industry or tangential industries. Smart move! Being able to bring outside teachers and content creators into your membership site experience means your students get to sample different teaching styles and information. Plus, you get to…

5 Benefits of Online Courses for Business Owners

As a business owner, you already know that taking your teaching online can tap into a global market. In fact, the benefits of online courses and membership-based business models can complement your core offerings and help you: Work less, while earning more money so you can spend time with your family Become a highly-paid and…

6 Advantages of E-Learning

With the ever-changing digital landscape, one thing’s for certain: e-learning is here to stay, and for good reason. The benefits of online courses and advantages of online learning for educators, employees, students, and learners are unparalleled in terms of retention and scalability. Over the past few years, we’ve seen a boom in the development of learning management…

Examples of Email Sequences That Sell

I’ve got an admission to make: I’m often a list-building business owner’s worst nightmare. I subscribe to a lot of newsletters…but as soon as the emails turn a sales pitch, I hit unsubscribe. My apologies if I’ve ever done this to you! But here’s the thing: I get it. Online businesses only work if sales…

How to Create Online Courses In WordPress

WordPress is a powerful platform with the flexibility and functionality you need to create online courses. Creating an online course is a big undertaking, whether you have experience teaching in person or online. Unless you’re a developer, you might be wondering how to set your course up so that it is both professional and functional.…

How To Build a Large Email List from Scratch Using Content Marketing

Growing your email list is one of the best ways to increase your traffic, engagement, and conversion metrics. Email potentially affords you exclusive access to a consumer, right in the place where they communicate with their friends, colleagues, and families. That’s great access, and it’s understandable that email acquisition and lead generation is one of…

The Ultimate Guide to CRM Integration

You probably never thought you’d grow up and discover that customer relationship management (CRM) is an important part of your life. Neither did I. But over the years of using a CRM in my business, I’ve learned that there are a number of ways in which CRM integrations can make your life easier or break…

The Ultimate Guide to Email Marketing Automation

Email marketing automation is a way to pre-program personalized emails based on certain triggers, to help nurture prospects, and to increase sales. It allows businesses to send the right emails at the right time, to the right people. Email marketing automation is not a magic “push button money dispensing ATM machine”. Designing email marketing campaigns…

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