Today, we’re so excited to share the recent conversation we had with AccessAlly® Certified Partner Nathalie Doremieux. It’s all about how she’s built a successful business through a career in technology.

Her background? A technology maven, Nathalie first built a successful career in Silicon Valley. But she decided to leave this job to pursue the dream of building her own business… and for the freedom to spend more time to spend with her family.

Now Nathalie runs her own business, New Software Marketing, with her husband and business partner, Olivier. Here they help entrepreneurs build websites, membership sites as true learning platforms, and launch their online programs.

Read more about how Nathalie got started in tech.

How did you get started in tech?

Nathalie shares that “When I graduated from high school I had no idea what I wanted to do. I have an older sister and she had studied computer science and had gotten a job right after school, so it sounded like a good plan at the time!”

However, Nathalie wasn’t one of those kids who grew up knowing she would work in tech.

In fact, it wasn’t until the age of 18 that she connected with the technology that would fuel her entire career. But, “once I got a taste of it I knew this is what I wanted to do.”

What was the first website you built?

Her tech career began as a software engineer, and Nathalie dove into desktop work before building websites.

“I developed my first website in 1999. It was a LIMS (Laboratory Information Management System) for Applied Biosystems, one of the leaders in biotechnology. This website was a tracking tool for scientists to track clinical trial samples going through predefined SOPS. It was connected to Palm Pilots, thermal printers (to print labels for tubes and plates) and barcode scanners. This tool has tracked samples from Novartis, Pfizer, Bayer.”

Naturally, she remains incredibly proud to have birthed that project.

And from that point, her interest in building websites continued to grow

How has you relationship to working in tech changed over the years?

With over 20 years of experience working in tech, Nathalie’s experience has – and continues to – evolve.

“I started my career in tech as a software engineer in 1995 in corporate. Because I was young and it was the corporate world, I had no exposure to the bigger picture and how this tech development we were doing was fitting into the bigger plan. We had no access to marketing information or customer feedback. Everything was handled by support, and we only were assigned bugs or improvements to make. So I basically had no visibility as to how what I was doing had an impact on helping people.”

Of course, the transition to entrepreneur also led to a more comprehensive understanding of business and technology.

Since starting her own business 2006, Nathalie sees technology differently. For her, it’s “a way of providing tools and services to help people achieve their goals.”

The Appeal Of Reaching Others Through Technology

There really is a ton of amazing potential surrounding technical careers, freelancing, and tech-focused businesses.

But for Nathalie, “I love that technology allows us to scale and automate a lot of things. It also allows us to reach people all over the world so we can have an even bigger impact.”

Click to get the 6 membership site models and case studies

A tech-savvy woman in a sometimes male-dominated field

Stereotypically, men dominate the world of tech, especially in corporate environments.

While being a woman in a “man’s” field might be daunting and challenging, Nathalie chooses to view it as an advantage:

“The main advantage of being a woman in this male-dominated field is the ability to connect with other women. Women who need tech help but don’t want to have to deal with a salesy male, and are looking to build a strong relationship with someone that understands them. I think we also have more empathy than men, which helps for building relationships.”

Her business savvy is undeniable. And Nathalie excels at relating to other entrepreneurs who face similar challenges in their industries.

In our last Off the Charts live event, we were so gratified to have Nathalie share her 3 secrets to entrepreneurial success:

Finding Innovative Ways to Help Other Entrepreneurs To Succeed

Nathalie currently specializes in WordPress websites and launching online courses and sales funnels. But her main focus is pairing entrepreneurs with the right tech tools they need to succeed.

“I like to define launch strategies for my clients and then go implement them with the tools appropriate for their needs and budget.

“We also have a website maintenance program for entrepreneurs that take their website seriously and don’t want to spend time doing tech stuff. We basically take care of backups, updates and monitoring, so they can focus on what they do best: serving their clients.”

nathalie doremieux

One question we asked Nathalie Doremieux was this: If you could give advice to your younger self when you were just getting started in tech and business, what would you say?

Nathalie just laughed, “I have a lot to say to my younger self!”

As she reflected, here are a few gems that she shared:

Don’t try to please everyone. Focus on a specific niche and do it well. It will be much easier to find your audience and engage with them.

It’s not going to be easy, but it will be worth it!

If it makes you uncomfortable that probably means it’s making you grow.

Don’t try to be perfect, people are not looking for perfect, they are looking for authenticity and expertise.

The AccessAlly® Certified Partner program

Nathalie Doremieux was one of our very first participants in the AccessAlly® Certified Partner Program…and we’ve been super interested to hear her perspective on this unique program:

“I am over-the-moon excited to be part of this certification program,” she says warmly. A large part of her enthusiasm comes from her support of the AccessAlly suite of products.

“Nathalie and Robin really nailed it with both PopupAlly and AccessAlly. PopupAlly is so much more than a popup plugin – it’s the last opt-in plugin you’ll ever need. It’s well written too, which is something we can really appreciate as developers that sometimes have to debug code.

I know first hand that online programs, membership, and learning websites are becoming more and more popular, and I know that AccessAlly designed AccessAlly carefully with the client needs in mind.

Both tools answer a clear need for our market and I’m really proud and excited to have the opportunity to promote them.”

Aww, thanks, Nathalie! :)

Nathalie Doremieux: Official Bio

nathalie doremieuxNathalie Dorémieux is a technology maven with 20 years of experience as a developer. She’s been building websites, launches, membership and online courses for entrepreneurs and public figures for the last 6 years at New Software Marketing with her husband and business partner Olivier. Clients describe them as incredibly smart and professional entrepreneurs putting the client’s needs first.

When she’s not working, you can find her gardening, mountain biking or spending quality family time with her husband and 3 children.

Are You Looking For A New Tech Developer For Your Online Business?

If you’d like to make your business dreams come true with professional help, check out our full list of AccessAlly Certified Partners!

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  1. Debbie Todd, CPA, CFEI on February 27, 2017 at 2:47 pm

    Wonderful Nathalie! You are so humble…your skills in helping beginning entrepreneurs get over their “tech phobia” is gentle, grounding and confidence-building…all in one! As a mature woman who is taking my passion online, the whole tech arena was my biggest stumbling block. I could not have made the progress with our mission to teach children how to be “smart money commanders” without your expert guidance!

    • Nathalie Doremieux on February 28, 2017 at 7:18 am

      Wow Debbie thank you so much for your kind words and it’s been such a treat working with you! You’re doing something beautiful for the children and I ‘m so proud of what you accomplished!

  2. Mary Goldsmith on February 27, 2017 at 4:46 pm

    Nathalie is an absolute delight and unstoppable! She is professional, passionate and
    committed to helping her clients navigate the techie challenges to create the platforms they want for their business.

    • Nathalie Doremieux on February 28, 2017 at 7:19 am

      Ho Mary thank you thank you! I can’t even remember when we started working together but it’s such a pleasure to see you grow and evolve and congrats on the membership launch!

  3. Amanda Shuman on February 28, 2017 at 10:50 am

    Nathalie is such an inspiration! I have had the privilege of working with her for the last two years and every day she pushes me to be my best. She is smart and passionate and just an all around amazing woman. You rock, Nathalie!

  4. Marina on February 28, 2017 at 5:24 pm

    WOW – it was fabulous seeing you ‘live’ Nathalie.
    Our call gave me so much clarity and now as I edge closer to moving forward with my project, I am creating with a clear vision of how I deliver my content and who will be helping me to present it professionally and in a way that is easy for my members to access the info.
    You made it all so easy!!! Your support is incredible. Can’t wait to work with you :)