Today, we're so excited to share the recent conversation we had with AccessAlly® Certified Partner Nathalie Doremieux. It's all about how she's built a successful business through a career in technology.
Her background? A technology maven, Nathalie first built a successful career in Silicon Valley. But she decided to leave this job to pursue the dream of building her own business… and for the freedom to spend more time to spend with her family.
Now Nathalie runs her own business, New Software Marketing, with her husband and business partner, Olivier. Here they help entrepreneurs build websites, membership sites as true learning platforms, and launch their online programs.
Table of Contents
- Read more about how Nathalie got started in tech.
- How did you get started in tech?
- What was the first website you built?
- How has you relationship to working in tech changed over the years?
- The Appeal Of Reaching Others Through Technology
- A tech-savvy woman in a sometimes male-dominated field
- Finding Innovative Ways to Help Other Entrepreneurs To Succeed
- The AccessAlly® Certified Partner program
- Nathalie Doremieux: Official Bio
- Are You Looking For A New Tech Developer For Your Online Business?
Read more about how Nathalie got started in tech.
How did you get started in tech?
Nathalie shares that “When I graduated from high school I had no idea what I wanted to do. I have an older sister and she had studied computer science and had gotten a job right after school, so it sounded like a good plan at the time!”
However, Nathalie wasn't one of those kids who grew up knowing she would work in tech.
In fact, it wasn't until the age of 18 that she connected with the technology that would fuel her entire career. But, “once I got a taste of it I knew this is what I wanted to do.”
What was the first website you built?
Her tech career began as a software engineer, and Nathalie dove into desktop work before building websites.
“I developed my first website in 1999. It was a LIMS (Laboratory Information Management System) for Applied Biosystems, one of the leaders in biotechnology. [This website] was a tracking tool for scientists to track clinical trial samples going through predefined SOPS. It was connected to Palm Pilots, thermal printers (to print labels for tubes and plates) and barcode scanners. This tool has tracked samples from Novartis, Pfizer, Bayer.”
Naturally, she remains incredibly proud to have birthed that project.
And from that point, her interest in building websites continued to grow
How has you relationship to working in tech changed over the years?
With over 20 years of experience working in tech, Nathalie's experience has – and continues to – evolve.
“I started my career in tech as a software engineer in 1995 in corporate. Because I was young and it was the corporate world, I had no exposure to the bigger picture and how this tech development we were doing was fitting into the bigger plan. We had no access to marketing information or customer feedback. Everything was handled by support, and we only were assigned bugs or improvements to make. So I basically had no visibility as to how what I was doing had an impact on helping people.”
Of course, the transition to entrepreneur also led to a more comprehensive understanding of business and technology.
Since starting her own business 2006, Nathalie sees technology differently. For her, it's “a way of providing tools and services to help people achieve their goals.”
The Appeal Of Reaching Others Through Technology
There really is a ton of amazing potential surrounding technical careers, freelancing, and tech-focused businesses.
But for Nathalie, “I love that technology allows us to scale and automate a lot of things. It also allows us to reach people all over the world so we can have an even bigger impact.”
A tech-savvy woman in a sometimes male-dominated field
Stereotypically, men dominate the world of tech, especially in corporate environments.
While being a woman in a “man's” field might be daunting and challenging, Nathalie chooses to view it as an advantage:
“The main advantage of being a woman in this male-dominated field is the ability to connect with other women. Women who need tech help but don’t want to have to deal with a salesy male, and are looking to build a strong relationship with someone that understands them. I think we also have more empathy than men, which helps for building relationships.”
Her business savvy is undeniable. And Nathalie excels at relating to other entrepreneurs who face similar challenges in their industries.
In our last Off the Charts live event, we were so gratified to have Nathalie share her 3 secrets to entrepreneurial success:
Finding Innovative Ways to Help Other Entrepreneurs To Succeed
Nathalie currently specializes in WordPress websites and building online courses and launch funnels. But her main focus is pairing entrepreneurs with the right tech tools they need to succeed.
“I like to define launch strategies for my clients and then go implement them with the tools appropriate for their needs and budget.
“We also have a website maintenance program for entrepreneurs that take their website seriously and don’t want to spend time doing tech stuff. We basically take care of backups, updates and monitoring, so they can focus on what they do best: serving their clients.”
One question we asked Nathalie Doremieux was this: If you could give advice to your younger self when you were just getting started in tech and business, what would you say?
Nathalie just laughed, “I have a lot to say to my younger self!”
As she reflected, here are a few gems that she shared:
Don’t try to please everyone. Focus on a specific niche and do it well. It will be much easier to find your audience and engage with them.
It’s not going to be easy, but it will be worth it!
If it makes you uncomfortable that probably means it’s making you grow.
Don’t try to be perfect, people are not looking for perfect, they are looking for authenticity and expertise.
The AccessAlly® Certified Partner program
Nathalie Doremieux was one of our very first participants in the AccessAlly® Certified Partner Program…and we've been super interested to hear her perspective on this unique program:
“I am over-the-moon excited to be part of this certification program,” she says warmly. A large part of her enthusiasm comes from her support of the AccessAlly suite of products.
“Nathalie and Robin really nailed it with both PopupAlly and AccessAlly. PopupAlly is so much more than a popup plugin – it’s the last opt-in plugin you’ll ever need. It’s well written too, which is something we can really appreciate as developers that sometimes have to debug code.
Both tools answer a clear need for our market and I’m really proud and excited to have the opportunity to promote them.”
Aww, thanks, Nathalie! :)
Nathalie Doremieux: Official Bio
Nathalie Dorémieux is a technology maven with 20 years of experience as a developer. She’s been building websites, launches, membership and online courses for entrepreneurs and public figures for the last 6 years at New Software Marketing with her husband and business partner Olivier. Clients describe them as incredibly smart and professional entrepreneurs putting the client’s needs first.
When she’s not working, you can find her gardening, mountain biking or spending quality family time with her husband and 3 children.
Are You Looking For A New Tech Developer For Your Online Business?
If you'd like to make your business dreams come true with professional help, check out our full list of AccessAlly Certified Partners!