I grew my email list by over 15,000 using this social media challenge idea… and in today’s all-new AccessAlly tell-all post, I show you how you can too.
Many people have seen the popular 30 Day List Building Challenge that we’ve been running for the past few years… some people say it’s the best training on list building, and even better than many paid trainings they’ve purchased.
That warms my heart.
I’ve also noticed that many people who take the challenge decide they want to start their own “many day challenge” around their topic of expertise.
Maybe it’s a self-love challenge, a meditation challenge, a fitness challenge, or even a bust through your blocks challenge.
I’m all for it – and today I’m going to share with you exactly how we created our challenge, and how you can learn from our mistakes along the way… so that your challenge can help you build your email list with engaged participants and potentially help you sell more of your programs and offerings, too.
This post was originally written by Luke Guy. It’s been refreshed and updated to include new information for email deliverability in 2018.
Looking for return on investment? Email marketing offers the best ROI with 4.24% of people buying from email, compared to 2.49% from search engines, and 0.59% from social media according to Monetate and ExactTarget.
Face it: good emails sell.
So getting your emails opened and read can make the difference between a good launch and a disappointing one. (Not to mention the effects on cashflow!)
But what happens when your ability to deliver your marketing messages depends on your email marketing platform and other technical issues?
An email list is designed to allow you to continue building a relationship with your subscribers… but there's a problem:
Each of your subscribers has a different idea of what the “relationship” should look like.
So how do you keep your email sequence automations from overwhelming your raving fans?
Call it what you want: list building, lead generation, customer acquisition… If you're in business, you need to be building an audience of potential customers that are likely to become paying clients down the line.
Unfortunately, list building is an activity that is often overwhelming and that falls to the bottom of a busy business owner's todo list. Yet, it's one of the most reliable predictors of revenue growth, because customers are the lifeblood of any business.
Ahh, springtime at last!
For most of us, this time of year is such a great reminder that new beginnings and growth go hand-in-hand. And if you joined in our live 30 Day List Building Challenge last month, you've already started with a great focus on that fundamentally important email list.
But now, it's time to look at what it takes to maintain that healthy growth.
If you're a gardener of any sort, you know that most trees and shrubs benefit from a bit of cut-back and pruning. It seems counter-intuitive, but pruning really does help many trees and shrubs to grow better by cutting off dead areas to make room for new sprouts.
The same concept applies with re-engagement email sequences.
Re-engagement email sequences clean out those “dead” subscribers who don't care about your message anymore (or never cared about it in the first place).
It allows you to let go of the stuff that isn't working so you can refocus on what is.
A glance at any of the latest marketing statistics reveal that the benefits of building an email list are definitely going to continue into 2017.
But if you're pioneering a new startup (or maybe are just starting to branch out online), there are still a lot of questions to be answered…
Is this something that I need to do right away…or can it wait?
Most of my clients are on Facebook, should I just focus my efforts there?
What does an email list get used for, besides blog notifications?
Is this going to be expensive?
Oh, and the list goes on…But here's what it boils down to:
You need to know NOW if an email list is going to work for your business, or if it's just going to take up a lot of your time.
The first email in your sequence is crucial because it overcomes skepticism.
The skepticism is natural to someone who's just opted in to your email list. After all, they don't know yet whether you're actually going to deliver on what you promised.
Which makes total sense.
It's kind of like meeting someone in person for the first time. Think of how odd it would be if, after talking about some things that were bothering you, they asked you for your basic contact information, promising to send you something that would help.
You'd probably have second thoughts about giving up personal information in exchange for the unknown.
Yet that's exactly what we do with our email marketing.
The challenge is this: to ensure that the first email in your onboarding sequence not only eliminates that uncertainty, but impresses and captivates your subscribers at the same time.
I’ve got an admission to make: I’m often a list-building business owner’s worst nightmare.
I subscribe to a lot of newsletters…but as soon as the emails turn sales-y, I hit unsubscribe. (Sorry if I've ever done this to you!)
But here's the thing: I get it. Online businesses only work if sales are happening.
Unfortunately, the sales pushes often happen at a really awkward time in the sequences. Often, that sales push happens after a couple of really bland emails that I didn't bother to read past the first sentence or two. Sometimes, the sales push was very boldly made in the first email.
I'll be honest: when I unsubscribe, it's because I'm convinced that it’s not worth my time or theirs to stay subscribed when what they clearly want from me is to be another number on their list of conversions.
The “just another sale” vibe can be hard to avoid. And for a long time, I thought it was an inevitable part of the online newsletter.
…until I happened to get on Nathalie's email list.
This is a contribution by Tammi Metzler.
You've put in the work to create a stellar opt-in and are starting the see the fruits of your efforts, in the form of newsletter subscribers signing up for your mailing list. Yippee!
It's a good feeling, knowing that folks care enough to join your world … until you notice your email subscribers ignoring what you're sending to them.
Low open rates are so discouraging! No one's opening your emails or reading the articles you took such care to write … which means they're also not clicking the links, signing up for your free webinars, buying your products, and enrolling in your group programs.
Really, they're not doing much of anything.