Lead Generation Campaigns

Partner Spotlight: Marketing Automation Specialist Jamie DuBose

marketing automation specialist jamie dubose
Today, we're so excited to be able to feature one of our amazing AccessAlly Certified partners: Jamie DuBose.

She's the woman you want to hire BEFORE your next launch.

Jamie DuBose is the CEO of ZenplicityNow.com. She helps profitable entrepreneurs make strategic marketing decisions that consistently improve their business & increase their revenue. Her expertise lies in creating targeted, high-performing campaigns that track & use behavior-based subscriber metrics to sell more units to a more engaged audience.

In other words… if you're looking for new ways to improve your business reach, Jamie is ready to help! Continue Reading

How to Create a Sales Funnel With ConvertKit or Infusionsoft

how to create a sales funnel

You’re already doing a ton of work to build your email list.

From jumping on the blogging hamster wheel and establishing your expertise on webinars and podcasts to investing in paid advertising…

But if you haven’t quite figured out how to turn these new email subscribers into happy paying customers (without annoying them!), it might be because you have yet to learn how to create a sales funnel using The Login Optin™ Strategy.

We talked about this strategy in-depth a couple weeks ago, but in short, it’s a simple way to build your list and sell your courses, products, and services in a non-pushy way.

In fact, The Login Optin™ Strategy leverages the power available to users of tag-based CRMs to automate the entire process… from the free opt-in to selling your main paid products/courses.

When paired with a fully integrated tool like AccessAlly, you can create the perfect sequence. Keep reading to find out how. Continue Reading

Webinars 101: How To Build An Email List Without Blogging

How to build an email list

Learning how to build an email list is one of the most important steps you can take for your business. One of the most common techniques is to utilize your website's blog to draw in visitors and encourage them to sign up for your list. But for hard-working entrepreneurs, a faster and more effective list-building tool is the webinar. Continue Reading

How the 30 Day List Building Challenge Helped Me Build a 5-figure Business from Scratch in 2015

email list building helped me to build my 5-figure business from scratch in 2015
This is a contribution by Shannon Mattern.

I’m not the kind of person that has always had that entrepreneurial spirit in them.

I didn’t have a lemonade stand as a kid. Selling Girl Scout cookies involved sending the order form to work with my parents. I ate more of the marching band fundraising candy bars than I sold. So I’m pretty amazed that I’ve built a five-figure online business from scratch. Continue Reading

To Get a Dot Com Or Not? How Choosing Your Top Level Domain Affects your Website’s Performance

Get a Dot Com

This is a contribution by Rochelle Dobkins

If you've been thinking of buying a domain name, then you might have asked yourself if you absolutely need to buy a “dot-com”? What if the .com for your idea is already taken?

I like to recommend that if you're buying a new domain, you should get the dot-com, because that's what most people assume when they hear a domain name. But times are changing, and there are a lot more options if your domain name is already taken…
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What’s A Good Conversion Rate?

What's a good conversion rate?

If you’re doing any sort of business online, then you likely have some goals for your website… like getting people to opt-in to your email list, or buy products and programs directly.

One of the questions I get asked often when it comes to website conversions is “what's a good conversion rate?

First, let me define the word conversion, since it can be interpreted in many different ways.

A “conversion” happens on a web page when a visitor decides to take the action that you’ve set a the “goal” for that page.

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How To Create An Opt-in That Spreads Like Wildfire


Building an engaged email list is high on most savvy business owner’s priorities, because email is the one platform that is unlikely to shift. Twitter might become too glutted with messages to be effective, Facebook might enforce stricter publishing guidelines, and Pinterest might be taken over by a new social media platform.

Only one mode of communication with your ideal prospects remains steadfast in the face of a changing social media landscape: email.

That being said, leveraging the power of word of mouth marketing through social media is one of the best ways to grow your email list. The trick is to design an opt-in offer that is built to be shared on social media. And that’s exactly what I’m going to show you how to do today!
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How To Write An Effective Autoresponder Series

Effective Autoresponder
One of the first questions I get when it comes to building an email list is: “what am I going to send people once they join my list?”

The idea that you need to be constantly churning out new email content to keep the people on your list happy and in the loop is valid … but also really daunting. And for most small businesses, this strategy is not always the best use of your time.

That's where an effective autoresponder series comes in.
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The Polite Way To Get More High-Quality Leads

high-quality leads

In the ever-expanding world of online businesses and blogs it’s becoming more difficult to convert your website visitors to subscribers.

The sad reality is that most people who stumble upon your website are unlikely to return, unless you are able to capture their name and email and provide them with a great user experience. leaving them desperate to come back for more. Continue Reading

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