Whether you're a techy genius or not, it can be tough to weed through all of the WordPress plugins out there to find The One that'll fit your needs for a WordPress popup and lead generation plugin.
After all, there are a lot of nuances that'll affect your decision: the ratings and popularity of a plugin (“other people use it, so it must be good”), the capabilities of said plugin, its ease of use, and, of course, how much it'll cost ya.
Sometimes, that perfect plugin might evade your grasp because of budget constraints, other times it might just require more setup effort than you're willing to put in.
That's why I wanted to take the time to compare two of the biggest names on the market: the big Sumo vs PopupAlly Pro comparison.
Both offer attractive free versions, easy customization, and advanced tracking statistics that empower you to really unlock your full list building potential.
What's the best way to build up your email list?
There are so many great strategies out there – and the sheer variety can be overwhelming. Is one method really better than the rest? Or do they all “work” the same?
This question intrigued us enough to ask 12 successful entrepreneurs how they managed to get their first 1000 subscribers. The wide range of answers proved one thing:
It's not a one-size-fits-all operation.
For some, blogging has served as the foundation of all list-building efforts. Others have seen success with paid ads, Facebook groups, or even in-person networking.
When I Googled “best wordpress popup plugin” this morning…over 2 million results came up. Some of them were paid ads, but most of them were straight up organic results.
And of those results, the first two pages were filled with comparison posts (“8 Best WordPress popup plugins” or “The Top 100 Plugins that will get you the most email subscribers”). I didn't click past page two, so I can't really tell you what happens after that…
But here's what's happening:
There are a lot of people who are doing their best to weed through the cheap plugins and give an honest review of tools that the average WordPress user might want to install in their website… It's just that no one can possibly sample every plugin out there.
I once spent the better part of a week trying to figure out the coding I'd need to make my MailChimp optin forms a little nicer to look at in my WordPress site.
MailChimp, of course, offers its own suite of optin designs (and access to the code in case you want to make your own tweaks)… but I soon realized that even the simple coding needed for something like a popup optin was beyond my abilities.
So I needed to find a good WordPress plugin that would make the whole design and integration process a lot easier.
But there were so many plugins shouting “MailChimp integration” that I became skeptical of finding a really solid plugin within my budget (which was “free” at the time).
The game-changer came in the form of PopupAlly, a trustworthy plugin that provides the styling and integration that allows you to create a MailChimp optin form that's classy, professional, and totally customizeable…without having to write a single line of code.
Popups can be one of the most effective ways to build your email list – with some success stories claiming a 220% increase in conversions.
But to be fair, popups can only convert your visitors if they're well designed, well-written, and properly placed on your website.
If these criteria aren't met, your popup can just look spammy to your visitors, which will definitely be a huge roadblock.
Google's new “anti-popup” policy for mobile devices live as of 2017.
Does this spell the end of popups on mobile? What does that mean for your list building efforts?
The truth is that Google's new search engine optimization algorithm is designed to improve user experience, and there may be a way for you to deliver that AND keep building an engaged list, too.
Polite vs. Impolite Popups
In Google's latest announcement (read it in full here), you'll notice that they're making a big distinction between two types of popups: intrusive and non-intrusive.
Or in other words, they're drawing a line between polite and impolite popups.
This is something that we've always emphasized with our PopupAlly plugin.
(In Google's article they use the term “interstitial” to refer to a popup… just FYI.)
Here's the basic difference:
A Rude “Intrusive” Popup Is…
Any popup that makes your website content “less accessible” by a visitor, typically by taking up the majority of a screen on any mobile device.
You know, the really annoying ones that block your view of the content until you X out of them.
A Polite “Nonintrusive” Popup Is…
Any popup that does not cause undue interruption to a website visitor, and one that is easily dismissed.
Some examples would be:
- A popup that appears for a necessary, legal reason, such as when liquor sites must ask visitors their age (underage visitors are not able to visit these sites)
- A popup used for other reasons (marketing, lead generation, etc.) that takes up a reasonable amount of space on a mobile device…such as a banner at the top, taking up about 25% of the screen.
Why Google Is Taking This Stand
Google's mission – it's raison d'être – is to improve the online experience for all searchers.
They've been focusing on making the web more accessible to mobile viewers for a while, so this upcoming change should come as no surprise.
If your popups aren't mobile-friendly right now, there's no need to panic… we've got some suggestions!
Here are a few things you can do to make a change:
4 Tips To Make Your Popups More Polite
Being polite is part of our philosophy here at AccessAlly. Because of that, we wanted to share a few tips to help you make your popups more polite:
1. Design With Mobile In Mind
With PopupAlly Pro you can design smaller, mobile-friendly popups – or disable popups entirely on mobile devices. This will allow you to keep benefitting from your opt-in boxes on desktop.
2. Use The Right Kind of Popup
Using exit intent and scroll activated popups won't cause a huge interruption in your visitors' experience. (Which is really what Google is trying to fix: the user experience when someone lands on your website for the first time.)
3. Embedded opt-ins Can Be Powerful
You can also create embedded opt-ins like the “hello bar” that sticks to the top or bottom of a page using PopupAlly Pro, which doesn’t block a visitor from reading and enjoying your site.
4. Put Your Focus in the right place: On Your Visitors
All in all – this change from Google is going to make the web even more polite and easy to navigate, which is something that absolutely lines up with PopupAlly Pro’s and AccessAlly’s mission.
You’re in good hands with us!
There are almost too many plugins to choose from when you're trying to learn how to add a popup on WordPress. Some are pretty sweet choices, while others just exude “spammy.”
But if you're looking for a quick, quality WordPress plugin with clean coding and a super user-friendly interface, this video tutorial for PopupAlly Pro is right up your alley. In this quick video tutorial, you’ll see the exact steps for how to add a pop up on WordPress in just 10 minutes…
Finding the right WordPress opt-in plugin means understanding the customer and knowing what they want in an opt-in form.
Not all opt-in forms work, and there's a reason why — businesses don't understand what customers are really looking for in the form.
This is a customer-centric world; customers can easily hop to the competitor's site and fill out a more appealing opt-in form. Get the right opt-in to encourage customers to follow through and eventually convert to paying, continuous business relationships.
We love seeing PopupAlly Pro in action, especially because most of the time the results speak for themselves.
That's why we're so excited to be writing this popup case study, especially for anyone who is still on the fence about using popups to build an email list.
Setting up a new popup can be intimidating when you've never had popups on your site before. You want to create something beautiful that increases your sign ups, but you don't want to annoy your readers. Or maybe you just don't know what works best.
You want your website to work hard for your business.
You put time, money and lots of TLC into creating a website that is a perfect reflection of you and your business.
You've refined your branding and messaging to perfectly speak to your ideal clients, and your countless hours of creating content and marketing your business on social media are starting to pay off. You're seeing an increase in traffic and doing a happy dance at your desk! Yay!
But what about when you're not at your computer?
After all that work you put into it, you want to know that your website is acting as your voice online, getting out information about your company and bringing in customers even while you aren't actually sitting at your desk.
To make your website work overtime, you need the right software.
A WordPress click popup is one of the best tools you can use as an entrepreneur to get the most out of your website around the clock.