Online Business Tools

AccessAlly + Keap: Create the Membership Site and Online Course You’ve Always Wanted

It's official! AccessAlly now integrates with Keap.

We're bringing the same fully integrated membership site and online course possibilities to Keap users.

When it comes to CRMs and marketing automation systems, it's not a one-size-fits-all market.

The same is true for membership and online course plugins and we want to make sure you have options.

Is Keap the Right Marketing Automation System for Your Business?

Keap is an ideal marketing automation system for small, but thriving businesses.

It's a great alternative to Infusionsoft, and other popular systems such as Ontraport, ActiveCampaign, Drip, and ConvertKit, for users that don't need the advanced marketing automation they provide.

Our friends at GetUWired go more in-depth about the differences between Infusionsoft and Keap here, but when it comes to integrating with AccessAlly, you still receive the same great features we've always offered.

Maximize Your Investment In Keap With AccessAlly

Tap into Keap's Automation To Power Your Online Courses

Integrate Keap with AccessAlly to create a powerful membership site solution for your customers.

In addition to its membership site features, built-in learning management system for online courses, gamification functionality, member directories, and metrics dashboard, AccessAlly makes it possible for Keap users to take advantage of the much-desired affiliate functionality included with Infusionsoft.

Build An Affiliate System With Keap

Built out your single or multi-tiered affiliate programs and easily create affiliate links for your landing pages, webinars, and sales pages without the added price tag required for Infusionsoft by Keap.

You can also provide your affiliates with an affiliate dashboard, complete with stats and resources – all powered by AccessAlly.

Automate Your E-Commerce With Keap

AccessAlly's built-in, mobile-friendly order forms will help you maximize your sales conversions, and diversify your offers.

Use AccessAlly's abandoned cart automation to re-capture potentially lost sales, create coupons for new promotions, and add one-click upsells or order bumps at checkout for your new and existing customers.

To learn even more about AccessAlly's Keap integration click here.

GDPR Compliance for Online Businesses Selling Courses and Memberships

GDPR compliance online businesses

The new General Data Protection Regulation (GDPR) regulations go into effect May 25, 2018… and the penalties for non-compliance are steep.

This is a huge deal for the entire online sphere, since it “applies to all companies processing the personal data of data subjects residing in the European Union, regardless of the company’s location” (emphasis added).

And that makes sense.

After all, the purpose of the GDPR is “to protect all EU citizens from privacy and data breaches in an increasingly data-driven world” (source)… no matter where this data is stored.

The GDPR data protection goes far beyond basic SSL certificate and credit card numbers.

It applies to every single interaction you have with your EU clients.

This means that every system you're using, from membership platform to automation marketing tool or CRM, needs to be in full compliance before the end of May.

As you check to ensure your business is ready to go, here are a few things to consider from the membership and online course side of things.

**Disclaimer**
This information is NOT legal advice or a legal explanation of the new GDPR guidelines. It is meant to be a practical look at some of the areas where personal data is collected and processed for online courses and membership site models. For legal advice, please consult a lawyer.

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A Candid Marketing Automation Tools Comparison Guide

Markating Automation Tools Comparison

Markating Automation Tools Comparison

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features.

Anyone can list features…

But it takes some balls to talk about the nuances that make it worth choosing a certain marketing automation tool over another.

So that’s what you’ll find in this very candid marketing automation platforms comparison. Because that’s the kind of marketing automation tools comparison I would be looking for to help me decide which option to choose.

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ConvertKit vs ActiveCampaign: How Do These Automation Tools Compare?

convertkit vs activecampaign

Starting to look for an email marketing platform that offers some sweet automation… but doesn't require a huge budget for starters?

If you are, you're likely looking at something along the lines of a mid-level CRM/email marketing system and ConvertKit vs. ActiveCampaign might be at the top of the list.

This search is what introduces many bloggers and online entrepreneurs to the great ConvertKit vs ActiveCampaign debate: two CRM systems that are so similar at face value that it can be tough to differentiate which would be a better fit for your business.

So today, we're diving into some of the major comparison points to help you decide when you might want to choose one over the other.

Let's take a look: Continue Reading

3 Quick Legal Tips for Online Entrepreneurs: Stay Compliant So You Can Focus On The Fun Stuff

legal advice for business start ups

When you think about your business, you probably don't imagine spending your days reading through legal tips for online entrepreneurs… and yet, if you don't get these legal foundations in place, you could end up in hot water.

That's why I asked our own business attorney to share the 3 most important legal considerations for online businesses, so you can get these set up and then focus on the fun stuff in your business!

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3 Little Known Ontraport WordPress Integration Tricks To Automate Your Business

ontraport wordpress automation

Looking for more ways to automate your business?

If you're an Ontraport user, you've already invested in one of the most powerful tools available to automate your business… but are you using this power to its full potential?

A CRM/email marketing system like Ontraport is only half the equation for most online businesses. The other half of the equation is your online business website.

That's why so many entrepreneurs – and their tech teams – are searching for more efficient ways to establish a solid Ontraport WordPress integration.

And we're ready to help with these 3 little-known Ontraport WordPress integration tricks that will polish your online business automation.

The great thing about these tricks, too, is that they utilize WordPress plugins that are specifically designed to integrate with Ontraport… so you can use them with your current tagging system and sequences. Let's take a look:

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How To Capture Your Best Ideas

how to capture your best ideas

You have a lot of great ideas… but you might be asking yourself how to capture your best ideas so that they don’t end up forgotten or lost along the way.

Ideas are a natural resource.

The more ideas you come up with and use, the more ideas you get.

But only if you can find a way to effectively capture your best ideas… and then execute on them.

Let’s go through the 7 easiest ways for how to capture your best ideas, whether these are marketing ideas, business ideas, or any other type of idea. Continue Reading

How To Create a Personality Quiz That Converts to Subscribers and Sales For Your Online Business

how to create a personality quiz

Pink haired. Tattooed. Sky dives. Has 3 kids.

Everyone is unique.

So why do we market to everyone exactly the same?

With a personality quiz on your website, you can build a segmented email list that follows up with subscribers based on how they answer a few simple questions.

But designing these quizzes takes some thought. Luckily, I’ve got you covered with this in-depth quiz design guide!

In this how-to post, we’ll walk you through the steps to designing and then creating your opt-in quiz so it converts to more subscribers and more sales, too.

Let’s go! Continue Reading

The Ultimate Tag-Based CRM Comparison Guide for 2017

This CRM Comparison Guide was last updated on July 11, 2017.

crm comparison guide for 2017

When you just start out with your online business, you typically opt for quick-and-easy, no-nonsense CRMs (Customer Relationship Management systems) to help with your email marketing needs.

Think: MailChimp, AWeber, MadMimi – all are really great email marketing options for smaller, startup online entrepreneurs.

But as your business (and email list) continues to grow, you might find yourself shopping around for a more flexible tool. Tag-based CRMs are often the first upgrade made by a flourishing online business, since they allow you to target and segment your subscribers… plus enable you to do more things like create a fully automated, tag-based membership site.

But how do you get to the point where you can confidently choose which CRM is the right fit for your business, especially if you're new to the game?

That's where we're here to help with our ultimate tag-based CRM comparison guide for 2017. In this CRM comparison guide, we'll be comparing the four main tag-based frontrunners – and leaving the final decision up to you!

All four platforms are pretty amazing, filled with the ability and potential to solve most – if not all – of your email marketing and business automation dreams. However, as you start diving into the details, you'll notice that they're definitely designed with different clients in mind.

This comparison post should help you to see at a glance where these four platforms compare on some of the common “needs” that you might have. Continue Reading

What’s Happening With Headway Themes?

headway themes

I remember checking my notifications on Facebook and having someone ask me…

“Do you know what’s going on with Headway Themes?”

At first I thought it was a little glitch, that might be easily fixed by closing down your browser and loading it back up. You know, the usual tech stuff that happens to all of us multi-tab users.

But this time the question was a little different.

It was about Headway as a company, and how they were either going out of business or unable to continue offering support and updates to their customers. Continue Reading

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