Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features.
Anyone can list features…
But it takes some balls to talk about the nuances that make it worth choosing a certain marketing automation tool over another.
So that’s what you’ll find in this very candid marketing automation platforms comparison. Because that’s the kind of marketing automation tools comparison I would be looking for to help me decide which option to choose.
Starting to look for an email marketing platform that offers some sweet automation… but doesn't require a huge budget for starters?
If you are, you're likely looking at something along the lines of a mid-level CRM/email marketing system and ConvertKit vs. ActiveCampaign might be at the top of the list.
This search is what introduces many bloggers and online entrepreneurs to the great ConvertKit vs ActiveCampaign debate: two CRM systems that are so similar at face value that it can be tough to differentiate which would be a better fit for your business.
So today, we're diving into some of the major comparison points to help you decide when you might want to choose one over the other.
This CRM Comparison Guide was last updated on July 11, 2017.
When you just start out with your online business, you typically opt for quick-and-easy, no-nonsense CRMs (Customer Relationship Management systems) to help with your email marketing needs.
But as your business (and email list) continues to grow, you might find yourself shopping around for a more flexible tool. Tag-based CRMs are often the first upgrade made by a flourishing online business, since they allow you to target and segment your subscribers… plus enable you to do more things like create a fully automated, tag-based membership site.
But how do you get to the point where you can confidently choose which CRM is the right fit for your business, especially if you're new to the game?
That's where we're here to help with our ultimate tag-based CRM comparison guide for 2017. In this CRM comparison guide, we'll be comparing the four main tag-based frontrunners – and leaving the final decision up to you!
All four platforms are pretty amazing, filled with the ability and potential to solve most – if not all – of your email marketing and business automation dreams. However, as you start diving into the details, you'll notice that they're definitely designed with different clients in mind.
I remember checking my notifications on Facebook and having someone ask me…
“Do you know what’s going on with Headway Themes?”
At first I thought it was a little glitch, that might be easily fixed by closing down your browser and loading it back up. You know, the usual tech stuff that happens to all of us multi-tab users.
But this time the question was a little different.
It was about Headway as a company, and how they were either going out of business or unable to continue offering support and updates to their customers.
This week’s blog features an in-depth comparison between ActiveCampaign and Ontraport. As two super solid CRM/email marketing platforms, you’ll see there are quite a few similarities between both.
Both platforms do provide some sweet automation, which can definitely streamline your email marketing and site management. However, advanced functionality comes at a slightly higher price point than some of the free email marketing systems that are embraced by those who might not have a huge budget.
So let’s hit the facts.
For our review of how Ontraport vs ActiveCampaign compare to each other, we picked a few of the common ways that an online business owner might utilize the platforms.
This post is part of a larger CRM comparison series.
If you’re looking to create a membership site for your Infusionsoft based business, you might be taking a look at CustomerHub vs iMember360 or Memberium.
These are some of the most popular options for setting up a course or ongoing members area… CustomerHub is created and hosted by Infusionsoft itself, whereas iMember360 and Memberium are both WordPress plugins that you need to install on your own servers.
I’m writing this review to explain how these different options are better suited for different use cases. I’m also the co-founder and creator of the AccessAlly membership site plugin for Infusionsoft, but I will do my best to mention our plugin only when it makes sense.
At AccessAlly, we're a small team of four and we have a variety of software tools and online business training programs to support. We've got an incredibly loyal and whip-smart audience of business owners, and we love to take great care of them.
When I first heard about Groove, I was curious because I had used a few other support tools but I had never been truly satisfied. This is an unsolicited GrooveHQ review, I'm not an affiliate and I just like sharing what's working for us!
I first heard about the social media management tool “Edgar” back in 2014, when the very first version came out. I've been meaning to write a Meet Edgar review ever since!
The concept was simple: instead of manually scheduling social media posts to go out every day… you simply build up a library of tested social posts that can be scheduled according to your desires.
I wasn’t sure how I’d like it, because I was used to posting most of my social updates live… or having someone on my team schedule them one week at a time.
You’ve heard about the benefits and features of moving to a system like Infusionsoft or Ontraport, so you can automate your marketing and grow your business faster…
But then the question becomes, when is the right time to upgrade to Infusionsoft or Ontraport?
Do you need to have your business systems and funnels already underway, or is it better to start from scratch on one of these all-in-one automation platforms?
In today’s post, I’m answering this tricky question from my own personal experience and I hope you’ll chime in during the comment section to share your experience, too!