Website Optimization

Is Your Website Ready for TLS 1.2?

In order to meet the PCI Data Security Standard (PCI DSS) for safeguarding payment data, outdated communication protocol will be deprecated as of June 30, 2018.

In other words: the internet is upgrading… and it's a big deal. Continue Reading

Why Membership Site SEO is a Waste of Time + What To Do Instead

Membership Site SEO

Today I’m sharing my controversial view on a topic that might never have crossed your mind before…

Membership site search engine optimization.

What is it exactly?

It’s when you optimize the pages of your “members only” content to be found and indexed by the search engines.

Sly marketers everywhere are doing it! (Haven’t you heard?)

In theory it would make sense to have more of your site’s pages in the search engines for potential clients to find you…

What’s worse than being denied entry at a cool party?

Being the person who inadvertently pushes people away in their business…

But here’s why I think membership site SEO is a load of stinky baloney

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Thank You Pages: Why & How To Take Advantage Of This Overlooked Page

thank you pages

Thank You pages are specifically designed and optimized to give polite acknowledgement that an action on your website has been completed. This action might be an opt-in to your email list, a product purchase, or a contact form submitted.

But more than that, a thank you page enables you to connect on a human level with your website users. They give you the opportunity to say one last thing before the attention of the visitor is lost.

Setting up a Thank You page on your website takes a bit more planning and effort than most other pages. Continue Reading

Top 25 WordPress Plugins To Get You More Traffic and Social Shares

Top WordPress Plugins
We're always on the lookout for the top WordPress plugins that will help you attract more traffic and get social shares. But with thousands of popular WordPress plugins available in the market today, it might be a little daunting to try to pick the “right” plugins to use.

Most site developers (and plugin developers!) have their own favorite tools that they like to use…

The plugins you choose should ultimately depend on how you need your site to function, not necessarily what someone else thinks are the best new WordPress plugins… But here's my take!

Top WordPress Plugins For Any Website

That having been said, there are some plugins – or genres of plugins – that are fundamentally important to a website. These “genres” range from site security to social sharing, from lead generation tools to more advanced features like a membership site.

So to help get you started, we hand-picked the top 25 WordPress plugins that you'll want to check out when you're building or re-vamping your website.

These plugins provide the framework and details that will truly earn your website more quality traffic and social shares from your clients. Continue Reading

Blog Usability Checklist: How to Make Your Blog User-friendly

blog usability checklist
This is a contribution by Lindsay McGuire

Blogging can do a lot of great things for your marketing website and your business … but sometimes don't you just wish you could have a simple blog usability checklist to follow when you're getting everything set up?

After all, a blog gives you a platform to establish yourself as a leader and expert in your field, which can lead to more fans and paying clients. Blogging can increase your SEO (search engine optimization) leading to more visibility. It can also allow you to provide useful content for your audience which may help them solve a problem.

Now that I’ve talked you into blogging, let’s look at the key usability components that every blog should have and why each item is important to the success of your blog.

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Mission (im)possible: Keeping Data Safe in the Cloud

keep data safe in the cloud

This is a contribution by Nate M. Vickery.

With the appearance of cloud-based services, the world of online business has seen a huge change, revolution even.

The idea that everything is stored online, thus rendering the files accessible to anyone related to one’s company is a bold step towards increasing the efficiency of doing business online.

With things seemingly perfect, there is always a catch, and when it comes to the Cloud, it rests with various safety and privacy problems.

Keep reading to learn more about how to mitigate the risks that come with storing your data in the cloud.

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7 Health Coaching Website Mistakes That Are Costing You Clients

Health Coaching Website Mistakes

I love websites because they hold so much potential.

They hold the potential for you to quickly (and simply) tell people what you do and motivate them to take action. What actions, exactly, do you want people to take on your website?

While this may vary depending on where you’re at in your business, for most coaches the primary action you want people to take is to join your list.

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What’s A Good Conversion Rate?

What's a good conversion rate?

If you’re doing any sort of business online, then you likely have some goals for your website… like getting people to opt-in to your email list, or buy products and programs directly.

One of the questions I get asked often when it comes to website conversions is “what's a good conversion rate?

First, let me define the word conversion, since it can be interpreted in many different ways.

A “conversion” happens on a web page when a visitor decides to take the action that you’ve set a the “goal” for that page.

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Mobile Responsive Screen Sizes

Mobile Responsive Screen Sizes

I often find myself searching to see what are the latest specifications for mobile responsive screen sizes… so I figured I'd make this simple infographic and you can refer to.

That way, you'll always knows what size to test when it comes time to create a mobile friendly popup or opt-in on your website.

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7 Steps To Optimize Your Next Blog Post in 7 Minutes Or Less

Have you heard all of the buzz about how the cost per click for paid advertising is steadily on the rise?

We have too and that’s why Search Engine Optimization is becoming more and more important for bloggers and online business owners.

Sometimes Search Engine Optimization can get a bad rap. You may hear the words Search Engine Optimization and immediately conjure up a bunch of scraped content stuffed with artificial sounding keywords.

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