Infusionsoft vs ActiveCampaign
An in-depth, side-by-side comparison of Infusionsoft and ActiveCampaign, from pricing to features and integrations.
Pick the CRM that
Switching email marketing platforms down the line can be expensive and disruptive for your business.
Use this guide to make the best decision for your business.
This Infusionsoft vs ActiveCampaign comparison guide was last updated January 2019.
Is it time to upgrade to Infusionsoft or ActiveCampaign?
ActiveCampaign and Infusionsoft are two of the frontrunners when it comes to a reliable, automated CRM/email marketing platform for your online business.
Both offer an automated tagging system that can definitely streamline your email marketing and CRM processes. Both come at a slightly higher price ticket than the “free” options that are so appealing to entrepreneurs that might not have a lot of capital to work with right away.
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Tag contacts for organization and automation
Both Infusionsoft and ActiveCampaign utilize "tags" to categorize and assign properties to the members within your CRM. In each platform, these tags are automatically applied and function according to the parameters that you set.
Both systems also allow you to use tagging as a way to segment your list and give your email list members access to certain content, which is pretty invaluable if you want to really hone in and target your clients with a sharper degree of accuracy.
Infusionsoft has a nice feature that allows you to categorize the tags within the system. So if you're dealing with a large volume of tags and conditional funnels, the categorization is a total lifesaver.
ActiveCampaign, on the other hand, does not currently offer a way to organize the tags.
If you have less than 100 or so tags that you're working with, this probably won't be an issue. However, once you start adding several dozen tags to your system, the lack of categorization might be a bit frustrating and difficult to manage.
So if you don't have a super complex tagging system, or tend to only have a small amount applied to your clients, ActiveCampaign might be a good option. If you find yourself using a wide variety of tags to fine-tune your system and funnels, Infusionsoft is probably your best bet.
E-Commerce & Sales Tracking
Are you selling any products on your website? Then the e-commerce capabilities of Infusionsoft vs ActiveCampaign will definitely impact your decision.
INFUSIONSOFT: BUILT-IN E-COMMERCE
Within Infusionsoft, you can set up a product and sales form. Once added to your website, this sales form will enable you to collect the payment information, at which point Infusionsoft automatically connects with a payment processor like PayPal or other merchant account.
Although there's a kind of "digital handshake" that happens in the purchase process for your clients, Infusionsoft does a great job of making it a truly automated process. Just set up your products and any necessary tags and email sequences within Infusionsoft, and let the software do the rest.
Your clients will be treated to a seamless purchase, and you can set up any necessary funnels to follow up (or upsell) with clients after the purchase.
In addition to offering you a streamlined experience for your e-commerce needs, you can also set up a tagging sequence that is triggered when a payment isn't made on time. Since Infusionsoft handles a part of the transaction (aside from the actual monies exchange), you can find your stats and reports inside Infusionsoft itself. At a glance you can see who's paid, who hasn't, and how much.
However, this feature is only available for certain Infusionsoft subscription levels.
ACTIVECAMPAIGN: INTEGRATE WITH A 3RD PARTY TOOL
With ActiveCampaign, the online sales process requires varying degrees of manual work on your part.
ActiveCampaign itself doesn't offer any product or sales features besides opening the door for a 3rd party integration with a large variety of payment processing systems like PayPal, Stripe, WooCommerce, etc.
However, the 3rd party integrations available to ActiveCampaign users are not created equal. (See the current list of integrations here.)
For example, the Shopify integration will only auto-add a new customer to your list if they opt into marketing updates when they purchase your product. Otherwise, you'll have to manually add in each client if you want to apply a specific set of tags and add them to a sequence.
The Bigcommerce integration, on the other hand, advertises its automatic process of adding new clients to your ActiveCampaign CRM.
So, if ActiveCampaign ends up being a better fit overall for your business, pay special note to the capabilities of each e-commerce integration to make sure it fits your needs.
If you're heavy on the product sales side of business, there's definitely a huge benefit in using Infusionsoft as an all-in-one solution. If you only have a couple of products that you’re working with, ActiveCampaign can still be a strong contender.
In terms of automation and custom sequences, Infusionsoft and ActiveCampaign are on pretty equal footing.
ActiveCampaign uses a slick drag-and-drop interface that helps you to easily setup an automated process to tag, segment, and send contacts through your sales funnels.
This automated method works wonders for your lead nurturing, upselling, and cross-selling needs.
It's an automated process that Infusionsoft also uses in its own campaign builder:
With Infusionsoft, the campaigns are a little more "open-ended," in the sense that you can create a lot more complex automation sequences to attend to the needs of your clients and your business.
Ease of Use
ActiveCampaign definitely comes out ahead in this category in the eyes of most users! It's sleek and user-friendly, and takes very little time for the dedicated user to figure out how to get stuff done.
Infusionsoft, on the other hand, has a pretty steep learning curve before you're able to navigate confidently through its interface.
A large part of that is because it does have significantly more options to be able to offer in terms of customization. As we like to say, “If you can dream it up, it can be done with Infusionsoft."
If you have more complex needs (think coupons, limited trials, and a couple hundred tags to manage), Infusionsoft will probably perform better for you. Keep in mind that these more complex functions might require a bit of tech savviness on your part to make it happen.
Fortunately, if you can't (or don't have the time to) do it yourself, there are a number of Infusionsoft certified partners (some of whom are also trained and approved AccessAlly Certified Partners) who are ready and able to make your Infusionsoft dreams come true.
For entrepreneurs who have no need to do super complex funnels or ultra fine-tuned conditional tagging, the extra features of Infusionsoft in this area might not be necessary.
Affiliate Tracking & Payments
Working with affiliates and affiliate payments carries a unique set of challenges for any online business owner. Affiliate links must be managed and tracked accurately, as should any relevant purchases and refunds.
Although ActiveCampaign does not include an affiliate tracking system, it can integrate with some 3rd party platforms to help you manage your affiliates, including AccessAlly's full-featured affiliate program.
With Infusionsoft, on the other hand, it's a convenient, built-in gig that’s ready for you to take advantage of.
The Infusionsoft Affiliate Center makes it convenient for you to track your affiliate sales and payments without having to switch platforms. If you run into any problems throughout the process, the Infusionsoft staff is always on hand to help with the tech stuff.
Upfront, ActiveCampaign requires less of a financial investment. On a per-subscriber basis, the cost of ActiveCampaign might be anywhere from $70 - $120 less per month than Infusionsoft.
Before that scares you off, know that the price starts leveling out between the two once you have a subscriber base of over 25K members. At this point, the price becomes less of a contrast between the two and you can begin to focus more on the features that you want to work with.
Infusionsoft does comes with a sign-on fee in addition to monthly subscription fees. (At the time this article was written, the sign-up fee was $1999.) So for smaller businesses who don't have a need for its advanced capabilities, this fee by itself might be a bit daunting.
But here's what's good about it: with that sign-on fee, you get the tech help you need to be off to a strong start at setting up and getting familiar with your Infusionsoft account.
So, how will the price difference affect your decision?
Well, if you have a flourishing business, at some point you might "outgrow" ActiveCampaign, in the sense that it will become more expensive without gaining the additional features and functionality that come with Infusionsoft.
Infusionsoft vs ActiveCampaign: Pros and Cons
+ Great automation and tagging of people based on their actions
+ A solid marketing automation system that can integrate with 3rd party tools
+ Can integrate with other platforms if you need e-commerce or an affiliate program
+ You can use AccessAlly to design your membership area on WordPresss
+ User-friendly interface that's easy to learn
+ A visual automation builder that's straightforward and fun to use
+ Starts at a much lower price point
- Not an all-in-one solution, so you'll have to turn to 3rd-party tools for e-commerce, affiliate programs, etc.
- Tagging system can be overwhelming since it lacks categorized organization
- A large volume of email contacts can significantly raise your subscription price
If you are a newer business owner or have more confined email marketing needs, ActiveCampaign is probably your strongest option.
+ Great automation of campaigns, sequences, upsells and tagging of people based on their actions
+All in one system that handles email marketing, e-commerce, affiliate orders
+ Customer relationship management for 1-1 sales processes, and communication in different formats like print or phone
- Email deliverability is spotty, and things can slow down as you add complexity
- Steep learning curve
- Big upfront sign up fee for training
To summarize Infusionsoft is great if you like having full control of how someone goes through your marketing funnels, and you’re willing to learn a new system.
We personally use Infusionsoft at my company, and we've been using it for many years now. The platform has changed a lot since we started using it, and it keeps improving and getting more sophisticated.
The learning curve can be tough if you're not very technically savvy, but there are many Infusionsoft-trained consultants and assistants that you can hire.
How Will These Systems Integrate with Your Tech Stack?
Chances are, you won't be using your CRM in isolation and you'll want to integrate with other tools. If you plan to take payment, run online courses, or put together a membership site then you'll love knowing that AccessAlly is the ideal companion to both Infusionsoft and ActiveCampaign.