Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features.
Anyone can list features…
But it takes some balls to talk about the nuances that make it worth choosing a certain marketing automation tool over another.
So that’s what you’ll find in this very candid marketing automation platforms comparison. Because that’s the kind of marketing automation tools comparison I would be looking for to help me decide which option to choose.
(This post last updated May 2019!)
Your website is more than just a tool that gives your business a face online. It can be a business in itself.
Here's what I mean by that:
One of the best ways to increase your income (without working more hours for dollars) is to set up a membership site platform.
A membership site becomes the hub of your online training, allows your fans to connect more, and gives you a community of fans to ask for input, information, and questions.
When done well, it can provide an amazing source of recurring revenue for your online business.
I've earned over a million dollars from creating and launching online courses.
To get to that point, I’ve done it all: launching an online course in the health and wellness space when I was brand new, selling evergreen products that are always for sale at low price points, and creating high end programs that cost thousands and are only available to purchase during a launch window.
One thing I’ve noticed is that there are certain things about launching an online course that nobody talks about.
From marketing and technology to “sweat equity,” I want to share what I’ve learned over the years so you can save yourself some of the frustration and emotional ups and downs that come with launching an online course.
Keep reading if you plan to launch a course or program soon – or if you’ve launched before and you want to see what other humans go through during a launch.
“You just bought an amazing new phone, do you want a protective case to go with it?”
The upsell is everywhere you go, from fast food drive-thrus to the shoe store. And no wonder, since post-purchase upsells have been shown to increase revenue by 35%… at least.
That’s an average.
To put that number into perspective, a business that's currently bringing in $85K/year by selling online courses could boost that number to $114K (or more).
Just by adding a one click upsell.
In this article, you'll learn why upsells work, the best time and place to offer a 1-click upsell, and some one click upsell WordPress plugin suggestions.
As course creators, we all want to be rewarded for the work we put into our membership sites… And there's no better way than to see the excitement and sales come in through a cross-selling member dashboard.
Why Build An Interactive Membership Site Dashboard?
Promoting multiple courses to your subscribers can be challenging. There's a danger of over-saturating and under-representing your course material, especially when you want to cross-sell (or up-sell) to those who are already paying clients.
That's where building out an interactive dashboard that automatically cross-sells your products can make a huge impact on revenue and retaining current membership subscribers.
It doesn't matter if you offer one-off sales of online courses (all housed together in the same membership site), or simply use the “level” approach to membership sites… this strategy will work either way.
Looking to grow a membership based business? Great!
It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face.
We rounded up 6 of the most successful online entrepreneurs who use membership sites to scale their businesses, and asked them to tell us what they WISHED they knew before they launched their membership sites.
So you don't have to make the same mistakes, or re-invent the wheel!
I admit it, I'm a total business book nerd and I've read hundreds of books in my entrepreneurial career… But I thought it would be fun to compile a list of timeless business books that I would recommend to new entrepreneurs as well as employees and seasoned business owners alike.
There will be a mix of classics and new-to-you books that are sure to add depth and joy to your life. One thing to keep in mind is that I've personally read all of these books, and I'm not just pulling a list of books from a best sellers' list.
Each one of the ideas in these books has the potential to change your life and your business for the better.
Before we get started, please note that these links are Amazon affiliate links so if you end up purchasing a book we'll earn a commission.
There's a reason people pay for courses: we value organized, simplified, and easy to absorb information.
And that's why we see that free online courses are so appealing. Because they offer so much more than just another blog post or download.
And because we place such a high value on courses, they're a veritable gold mine for the savvy entrepreneur in search of original list building ideas.
You’ve seen it, and maybe even done it yourself:
“I made 5 figures last month, and I can show you how.”
“I run a 6 figure business, so you should take my course.”
“We have a 7 figure company, and we’ve doubled our business year to year, sign up for my programs.”
…What do you feel when you’re exposed to these marketing messages?
If you’re anything like me at various points along my journey: probably a mix of jealousy, anxiety that you’re not there yet, and scratching your head asking yourself if there’s something wrong with you or your business.
I get it.
Income claim marketing is prevalent in the digital marketing space, and there’s a reason for it.
In case you’re not familiar with it, income claim marketing is when a business or coach shares how much money they’ve made… in an effort to prove how successful their business has been. Usually, this display of wealth is also used in order to sell something that promises to replicate these results for students.