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How to Grow Your Business: Product-Led Growth vs Human-Led Growth

Most people think that there is only one way to grow a business. But, the truth is that you have options for growing your business.

There are many ways to grow a business and not all of them are right for every company. If you’re looking for new growth strategies, then this will be perfect for you!

Here, you’ll learn how to use different growth strategies depending on your goals and resources. You’ll also learn about product-led growth vs human-led growth, as well as other marketing tactics like content marketing and social media advertising.

Which growth strategy is right for you?

That depends on your business and what you’re trying to achieve.

Product-led growth

Product-led growth is a great option if you want to focus on growing your product or service. With this approach, you focus on creating and selling a great product or service. You put much of your energy into making the best product possible and let the customers come to you. This can be a slower process, but it can be very successful in the long run!

Human-led growth

Human-led growth, on the other hand, focuses more on customer acquisition and building relationships with customers. You put yourself into your business (while taking care of yourself!). With this approach, you put more of your energy into attracting new customers and building a community around your product or service. This can be a faster process, but it also has its risks.

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Content marketing

Content marketing involves creating and sharing content relevant to your business. This could be in the form of blog posts, videos, or infographics, for example. By creating valuable content, you can attract new customers and build trust with them. It is a great way to attract those that are interested in what you have to offer!

Social media advertising

Social media advertising is another great way to reach more people. You can target specific demographics and interests on social media platforms like Facebook and Twitter. With the right targeting, you can grow your following as well as your customer base!

No matter which growth strategy you choose, remember that it takes hard work and dedication to make it successful! If it fits your business and your goals, you can achieve growth.


There are many different ways to grow your business. It all depends on what you’re looking for and what you’re willing to do. There are options if you’re trying to start something new, or if you’re looking to expand an existing strategy.

With the right tools and strategies, you can reach more people than ever before. If you’re looking for new growth ideas, this is a great place to start!

Nathalie Lussier

I’m a writer, technologist, and regenerative farmer. I founded AccessAlly with my husband in one frantic weekend to solve my immediate course platform issues. Over a decade later the company has grown, and our product has evolved to serve millions of learners across the globe.

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