Apply Automation Marketing to Your Membership Site and Online Courses
Create a WordPress Membership Site Dashboard to Increase Sales and Retention
When you sell multiple online courses or membership options … how do you encourage clients to invest in more than one? More importantly: how do you do this without coming across as overwhelming or pushy? Table of ContentsMembership Site Dashboard:…
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A Candid Marketing Automation Tools Comparison Guide
Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…
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Membership Site Examples: Inspiration For Your Members Area
Your website is more than just a tool that gives your business a face online. It can be a business in itself. Here's what I mean by that: One of the best ways to increase your income (without working more…
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Launching An Online Course: 38 Things Nobody Talks About
I've earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: launching an online course in the health and wellness space when I was brand new, selling evergreen products that…
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If You're Not Using 1-Click Upsells, You're Leaving At Least 35% of Your Revenue On The Table
“You just bought an amazing new phone, do you want a protective case to go with it?” You betcha! The upsell is everywhere you go, from fast food drive-thrus to the shoe store. And no wonder, since post-purchase upsells have…
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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons
Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…
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100 Timeless Business Books That Every Entrepreneur Should Read
I admit it, I'm a total business book nerd and I've read hundreds of books in my entrepreneurial career… But I thought it would be fun to compile a list of timeless business books that I would recommend to new…
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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)
There's a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that's why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…
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Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)
You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…
Read MoreReleased September 2019 * Version 3.2.1 was released on the same day addressing a critical bug fix. * We’ve been busy: from changing diapers on our newborn, welcoming a new team member to our company, and working on time sensitive updates for payment compliance… It’s nice to reflect on what went into the latest version…
Read MoreLong-form, short form, green buttons, red buttons, testimonials, sales videos… The jury’s still out on the best strategy for designing sales pages that convert to produce optimum results for your business. But, if you ask me… there’s not just one right way. And here’s why: Your sales page is unique to your business, and what…
Read MoreYou might have heard about the upcoming Revised Payment Services Directive (PSD2) that goes into effect on September 14, 2019… but you might not know exactly what it is or what you need to do to get compliant. And if you're selling a membership program or online courses (whether with AccessAlly or another tool), you…
Read MoreHave you ever seen two sales page designs so similar in content and layout that you confused the products? Me either. Sales page design is 100% subjective and unique to each individual business and offer. And while there’s not an exact formula to follow for sales page designs, there are a few key elements you…
Read MoreWhen you sell multiple online courses or membership options … how do you encourage clients to invest in more than one? More importantly: how do you do this without coming across as overwhelming or pushy? Table of ContentsMembership Site Dashboard: A Close Relative to the E-Commerce ShopThe Benefit of a Single Dashboard vs. Multiple Individual…
Read MoreThe massive feat of launching a membership site is behind you (so congrats!). Now the real work begins: keeping your members around for as long as possible. The challenge–improving your membership retention–is an ongoing struggle for new AND experienced membership site owners. After all, how many of your new members log in on a regular…
Read More7 out of 10 potential customers abandon your checkout page and never look back. How much income do you lose with this number? Imagine what your revenue could be if you were able to reduce that 70% checkout form statistic to just 50%. Fortunately, there are some tried-and-true strategies that you can put in place…
Read MoreIt wasn't long ago that a “mobile friendly” website meant creating an entirely separate mobile version. I often find myself searching to see what are the latest specifications for mobile responsive screen sizes… so I figured I'd make this simple infographic and you can refer to. That way, you'll always knows what size to test…
Read MoreIt's finally time: you're writing that book that's been calling your name. You know it's going to change the trajectory of your career, but you might be wondering how you're going to juggle the book writing process and earning money at the same time. That's where having an online course that you can sell comes…
Read MoreWhen you're ready to build an online course, you'll have to decide what kind of a site you'd like to build it on. You could create and sell online courses from your own website using a self-hosted solution like WordPress, or use a “hosted” solution like Thinkific. With either option, you can advertise courses on…
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