Apply Automation Marketing to Your Membership Site and Online Courses

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Membership Site Examples: 30 Successful Sites to Inspire You

Get ready to be inspired. This post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business. From mobile app memberships to recurring drip-released membership websites: you’ll see how to use them…

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Nathalie Lussier posing with arms crossed

A Candid Marketing Automation Tools Comparison Guide

Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes some balls to talk about the nuances that make it…

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Online Course Launch Checklist: 38 Things You Need to Know

I’ve earned over a million dollars from creating and launching online courses. To get to that point, I’ve done it all: from launching an online course in the health and wellness space when I was brand new and selling evergreen…

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Want To Grow a Membership Based Business? 6 Top Membership Site Owners Share Their Hard Won Lessons

Looking to grow a membership based business? Great! It helps to learn from those who have walked the path, and avoid some of the common pitfalls that all membership site owners face. We rounded up 6 of the most successful…

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The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)

There’s a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that’s why we see that free online courses are so appealing. Because they offer so much more than just another blog post or…

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Photo of Nathalie Lussier with money falling from the sky

Income Claim Marketing Is a Recipe For Burnout (and What You Should Do Instead)

You’ve seen it, and maybe even done it yourself: “I made 5 figures last month, and I can show you how.” “I run a 6 figure business, so you should take my course.” “We have a 7 figure company, and…

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More LMS Insights and Blog Posts

How to Pre-Sell an Online Course Before You Build It

Many online course creators get stuck in the idea phase because they don’t know how to pre-sell their courses. They spend months creating a course that nobody wants. When I tried to sell my first online course over a decade ago, I opened up registration to absolute crickets! Zero sales. Luckily, I hadn’t created my…

How to Deal with Uncertainty: Mental Health for Entrepreneurs

You’re an entrepreneur, and you know that uncertainty is part of the game. But it’s still hard to deal with, especially right now with everything going on in the world. I’ve been there myself so in this video, I’ll share some insights about what you can do to manage your stress levels when things get…

How To Use A Quiz Lead Magnet (And Why They Work)

Are quiz lead magnets worth the hype? You bet your quiz they are! They are highly effective for increasing opt-ins, building trust, growing your email list, and getting more sales. It’s easy to get excited about online quizzes because of all the benefits you’ll gain from using them. What Is A Lead Magnet Quiz? It’s…

How To Build An Online Course

Ready to build a successful online course? There is a lot that goes into it, from the initial idea all the way through to marketing and sales. In order to build an effective course, you will need valuable content for your students, clear learning outcomes, and happy customers who keep coming back for more! Build…

Supporting AccessAlly

Supporting AccessAlly means we can reinvest into further development. One source of revenue that helps our team out is our recent partnership with Stripe, and our Stripe Connect integration. By switching to the new Stripe integration, it allows us to earn a small percentage of Stripe’s existing merchant fees, at no additional cost to you. If you…

Choosing The Right Course Platform (And Why We Get It Wrong)

In this video all about choosing the right course platform, I’m going to share the story of how we learned that we couldn’t pick the best tools to use on our farm until we started digging in with a pitchfork. There are a lot of tools out there for entrepreneurs to use, but it’s hard…

11 Tips for How to Design an Online Course

If you know it’s time to create an online course, but you’re just not sure where to get started or what tools to use to design online classes, then you’re in the right place! How To Design An Online Course Your Students Will Love Taking When you ask people who have taken an online course…

Wrestling with Capitalism

Many people who start companies do so because they want to change the world. But the ups and downs of entrepreneurship make for some stressful times, and tough decisions sometimes. I believe that selling your business is almost always a bad idea for both entrepreneurs and customers alike. (There, I said it.) Watch The Video…

10 Gamification Examples in Marketing and E-Learning

The more we see LMS gamification examples in marketing, the more the effectiveness of this strategy is proven…especially in the realm of digital learning. After all, the unique challenges presented by digital courses center around the fact that online students are forced to try to learn without the aid of interaction…until gamification comes into play.…

AccessAlly 3.7.6 Release Notes

I’m back with another AccessAlly update, and it was meant to be a small release but it packs a punch. The biggest change is a new Stripe Standard Connect integration, which makes it easier to get your payment account set up in AccessAlly. But this new integration goes even further, because we signed an agreement…

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