Email Marketing Articles
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The Ultimate Guide to Email Marketing Automation
Email marketing automation is a way to pre-program personalized emails based on certain triggers, to help nurture prospects, and to increase sales. It allows businesses to send the right emails…
Examples of Email Sequences That Sell
I’ve got an admission to make: I’m often a list-building business owner’s worst nightmare. I subscribe to a lot of newsletters...but as soon as the emails turn a sales pitch,…
How To Build a Large Email List from Scratch Using Content Marketing
Growing your email list is one of the best ways to increase your traffic, engagement, and conversion metrics. Email potentially affords you exclusive access to a consumer, right in the…
Jumping Ship? How to Switch Email Marketing Platforms and Come Out Unscathed
“That’s it! I’m DONE with [insert email platform here],” said every digital marketer ever, at one point or another. I get it: your current email platform is just not performing.…
A Candid Marketing Automation Tools Comparison Guide
Confession time: I deleted the original version of this post, because most automation marketing comparison posts are too neutral and just compare features. Anyone can list features… But it takes…
7 Ways to Ensure Your Emails Make It To Your Subscribers
This post was originally written by Luke Guy. It’s been refreshed and updated to include new information for email deliverability in 2018. Looking for return on investment? Email marketing offers…
How To Spring Clean Your Email List For Better Deliverability (With Re Engagement Email Examples)
Ahh, springtime at last! For most of us, this time of year is such a great reminder that new beginnings and growth go hand-in-hand. And if you joined in our…
The Login Optin™ Strategy: Build Your Email List With a Free Course (or Many)
There's a reason people pay for courses: we value organized, simplified, and easy to absorb information. And that's why we see that free online courses are so appealing. Because they…
How to Write a Sales Email that Keeps Your Subscribers Engaged
Building an email list is one thing, but keeping those subscribers interested through a strong email engagement strategy is another. Converting the list into sales and revenue can be even…How To Write An Onboarding Email That Totally Captivates Your Audience
The first email in your sequence is crucial because it overcomes skepticism. The skepticism is natural to someone who's just opted into your email list. After all, they don't know…
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