I’ve got an admission to make: I’m often a list-building business owner’s worst nightmare.
I subscribe to a lot of newsletters…but as soon as the emails turn a sales pitch, I hit unsubscribe. My aplogies if I’ve ever done this to you!
But here’s the thing: I get it. Online businesses only work if sales are happening.
Unfortunately, the sales pitch generally happens at a really awkward time in the email sequences. All too often, that sales push happens after receiving a couple of really bland emails that I didn’t bother to read past the first sentence or two. Sometimes, the call to action was very boldly made in the first email and well before I had time to read anything.
When I unsubscribe from the email list, it’s because I’m convinced that it’s not worth my time or theirs to stay subscribed when what they clearly want from me is to be another number on their list of conversions.
The “just another sale” vibe can be hard to avoid. And for a long time, I thought it was an inevitable part of email newsletters.
And then I happened to subscribe to Nathalie’s email list.
That’s when I realized that writing email sequences that sell is an art. And you can successfully sell your offering without alienating your subscribers.
Table of Contents
Is This Happening To You?
Whether you’ve got a huge list that’s stagnant and not converting, or whether you’ve got a bunch of people like me who just unsubscribe with no warning, it can be really.
List-building is hard work, and it’s tough to see those efforts go down the drain.
The challenge is just a part of being an online business owner. At some point, you have to monetize what you put your time and effort into. Having hundreds (or thousands) of people on your email list isn’t really that impressive if no one actually buys anything from you.
It’s Not Just About How Good Your Grammar Is (Or Isn’t)
The ability to write compelling email sequences that sell is more than just being able to write well. It goes much deeper than spelling words correctly (that’s what spellcheck is for, am I right?) and writing snappy headlines.
But all too often, that’s what an email newsletter boils down to.
Unfortunately, it’s hard to get past that. Many of the training courses available are ultra-focused on the particulars of email writing, only giving us a piece or two when there’s a whole puzzle to solve.
While it’s actually pretty important to learn the particulars like “how to write a headline” or “the benefits of plain text versus styled newsletters”, there’s also a lot of value in stepping back to see how all the gears work together.
What Makes An Email Sequence “Tick”
It’s not just about writing click-able headlines or making sure your links aren’t spammy.
It goes deeper.
Nathalie shares her passion and expertise about taking your email marketing to the next level. This means building an email sequence that’s fully automated and ready to convert, whether you plan on using it for people who just joined your list or are going to apply it to your next launch or promotion.
You don’t have to be a master copywriter to write your own emails, but a foundational knowledge of what goes where will definitely make a difference.
That’s why the Email Sequences That Sell course covers how to write compelling email copy that helps you sell your products and services, how to weave scarcity into an email, how to deliver value even if you’re asking someone to sign up for a paid offer, and how to design your own successful email sequence… plus a lot more.
Specific & Actionable
There are a lot of reasons why email marketing is pretty fabulous. Not only are you in control of this communication platform, but you can also design different email sequences for different products or offerings… and you can get really smart about it.
But whether you’re using the sequence to upsell or cross-sell a product, keep in mind that you want to be writing an email sequence about a particular product or service, rather than just a generic one. You have to get your A-game on and nail that message down without sounding like a sales pitch, and without alienating your subscribers.
Some of the specifics that are covered in Email Sequences That Sell include:
- What to do in your onboarding email sequences if you’re just starting out and don’t have a huge list yet
- How to start a real conversation with your email subscribers so that you can make personal connections and win them over to be loyal fans
- An in-depth look at a few of Nathalie’s most popular emails, along with an analysis of why they worked so that you can recreate them for your business
It’s pretty awesome.