Growing your email list is one of the best ways to increase your traffic, engagement, and conversion metrics.
Email potentially affords you exclusive access to a consumer, right in the place where they communicate with their friends, colleagues, and families.
That’s great access, and its understandable that email acquisition and lead generation is one of the most important aspects of digital marketing.
But the question on everybody’s lips is: how best to use content marketing to grow that list?
We’ve assembled our best tips and tricks for boosting your content marketing game – read on to discover how you can grow and enhance your email marketing list with new, high quality leads.
Table of Contents
How to Build a Large Email List from Scratch
Create great, sharable content
This one’s a no brainer—if you pack your content marketing full of great, entertaining, and valuable content, it will get shared! People will forward it to their friends, who will subscribe in turn.
This is perhaps the easiest tip to conceptualize but perhaps one of the hardest to do well. It’s difficult, and time-consuming to create quality content, but the rewards are obvious.
Just try to think about how you can add value to your content. Short, sharable videos, posted to Pinterest, Facebook, Twitter, and the rest are a great way to get people interested in your brand. And once you have them on your site, they’re just a few steps from that magical subscribe button! This is the first step in learning how to build a large email list from scratch.
Optimize your email list subscription flow
This is very important. Minimize the number of clicks it takes for someone to subscribe to your email list. If it takes more than three clicks, or takes more than 10 seconds, you have failed.
Remember, humans are fickle creatures, and people are generally disinclined to give away their email address. Make sure that your subscription process doesn’t ask unnecessary questions or throw up too many different pages in between them and the confirmation email. You want to make subscribing as easy as possible.
Studies have shown this to be true: one found that a “radical webpage redesign” was able to boost subscription rates an unbelievable 173 percent.
The use of a click to open pop-up or exit intent pop-up in a non-intrusive way to prompt users to hand over their email as they digest your content or prepare to click away from your site.
Add an email gate.
If your content is getting clicks but your list isn’t getting emails added to it, maybe you need to make it more obvious. To push your email list a bit more aggressively, add a subscription gate to your content.
This doesn’t need to be a hard gate, but rather a soft one: a lightboxed, non mandatory subscription prompt over the content is enough.
Don’t force them to do it in order to see the content — no one likes to be held hostage like that. But do gently push them to subscribe with a popover message and some slick copy. Research has shown that these subscription popups, though perhaps slightly annoying, do not affect bounce rate and have a positive effect on subscription numbers.
E-mail List Building is Scalable
You’d be surprised how just a few tweaks can make all the difference when accumulating emails. It seems that people are fine with giving out their email addresses, they just need to be reminded of the benefits.
With these simple tweaks, you should be able to build a large email list without completely revamping your content marketing strategy. Good luck!
More About The Writer
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him at NickAndrewRojas@gmail.com.