Your affiliates are a part of your team.
They're full of new ideas and enthusiasm for sharing your products and services with new audiences.
In short, your affiliates are key to continued, healthy growth.
At least…that's how it should be.
What we see a lot is that many affiliates start out with a lot of excitement for working with you… only to progressively lose that focus as time goes by.
Of course, as the focus wanes, so do the commissions, leading into a downward spiral of unenthusiastic affiliates and a decrease in revenue.
Kick that spiral now!
That's why it's important to learn how to run an affiliate program like a pro!
It doesn't have to be like that – but, if you're the one running your affiliate program, the responsibility is on your shoulders to kickstart a new revolution of affiliates who care passionately about the same things that you do.
Table of Contents
- How To Run An Affiliate Program That's Not Just About The Affiliate Sales…
- Why Affiliate Contests Can Help Boost Sales
- Adding a Leaderboard to the Game Also Increases Motivation
- Our Affiliate Contest Checklist
- See The Affiliate Contest Leaderboard In Action
- So…how are you going to improve your affiliate program?
How To Run An Affiliate Program That's Not Just About The Affiliate Sales…
Very, very few of us can actually say that we are 100% motivated by money.
For most of us, money's just a tool to get what we really want (a comfortable home, a trusted car, or freedom from the 9 to 5 grind).
So don't expect your affiliates to stay motivated by the prospect of a possible commission.
While that might have been the reason they signed up in the first place, chances are slim that the word “commission” will be enough to pull a lukewarm, disinterested affiliate back to the forefront of your program.
You need to add some extra, heart-centered love to amp up the commitment.
Why Affiliate Contests Can Help Boost Sales
For the go-getters, contests tend to be invigorating. You can easily create an affiliate contest leaderboard using the AccessAlly membership plugin for WordPress.
By presenting a challenge, and providing the structure and motivation to accompany it, a well-designed contest can truly get your team back into gear.
Adding a Leaderboard to the Game Also Increases Motivation
With the right setup, a leaderboard is truly a tool that establishes some strong momentum and motivation for your affiliate contests. The setup you use for your affiliate leaderboard should include:
Tracking For A Limited Time
Setting a strict “start” and “end” date for your contest will allow everyone to start off on the same level. High performers will begin alongside the affiliates who haven't been making a ton of sales.
You can choose whatever length of contest you want, of course, but I have to say that month-long affiliate contests are one of my favorite.
A month is long enough for each affiliate to be able to formulate a sales strategy, but not so long that it causes burnout.
One thing that we really like to do when we run affiliate contests is only show the top 3 or top 10 affiliates on the leaderboard.
First, because keeping a list of all affiliates (especially if you have quite a few) on the leaderboard tends to be a little overkill. It also might be deterring in situations when an affiliate chooses not to participate in a particular contest, but still has to see their name on the list of an all-affiliate leaderboard.
A “Top 10” affiliate leaderboard, on the other hand, gives you the opportunity to amp up the rewards and offer a little more incentive for affiliates to dive into the fun of the challenge.
For example, you might choose to offer an exclusive bonus for the top 3 performers at the end of the contest. It will give your affiliates more incentive to track exactly where they stand in the competitors…and what it'll take to get to the top.
Track Relevant Numbers
Typically, an affiliate contest is used in conjunction with a focused marketing push for a specific product.
In these cases, your leaderboard should be able to filter out any non-pertinent information (and a bonus for you if this happens automatically!).
Whether you choose to track sales of a specific product, sales of all product (“top affiliate of the month”), or the dollar amount of sales (used with multiple products, since some will be worth more than others) is totally up to you.
Keep It Updated
So the other thing to keep in mind is that a leaderboard isn't going to be super effective unless it's being updated consistently.
By offering up-to-date information, you can ensure that affiliates will be checking in frequently to the Leaderboard “hub” to check out the latest rankings.
With the AccessAlly Leaderboard, all stats are automatically updated every 24 hours. So if the sale has been processed successfully, the numbers will show up the following day.
If you're running a leaderboard through another piece of software (or doing it manually…), take the time to ensure that all numbers are up to date at least once a day, especially during shorter contests.
Our Affiliate Contest Checklist
Running periodic affiliate contests has become a regular part of our schedule.
Pick Awesome Prizes for Top Affiliates
Before the contest even begins, we make sure that we have a few stellar prizes ready for top performing affiliates. One thing we like to ask ourselves when picking out the right rewards is: “Is this something of value that our affiliates would be tempted to buy on their own?”
If so, the prize is a good one and will help keep the motivation high.
Write Affiliate Swipe Copy
Another big part of the setup process is writing affiliate swipe copy. After all, many affiliates are busy with other projects, and love having solid material to use.
- Write social media swipe copy for Facebook and Twitter posts
- Write a sample email newsletter that affiliates can simply copy + paste to use
Get Affiliates Excited
This is where your motivational skills come into play! Amp up the anticipation before the contest by sending out an email or two, then take the time to keep the momentum going strong throughout the duration.
- Before contest:Write & send email to all affiliates, announcing the affiliate contest, rules, and prizes. This should include helpful hints for how they can join in the promotion.
- During contest:Write & send 3-4 emails full of encouragement to all affiliates throughout the duration of the contest.
- After contest: Write & send a wrap-up email that announces prizes and winners, and is full of gratitude for the partnership of all affiliates.
See The Affiliate Contest Leaderboard In Action
So…how are you going to improve your affiliate program?
An affiliate contest and leaderboard is simple to setup and use, with the right software including AccessAlly.
And reaping the rewards of an increased business revenue and excited affiliate partners can be so refreshing for a hard-working entrepreneur.
It's Your Turn..
What are some of the strategies you use to keep affiliate partners motivated and at the center of your business?
About The Author
Maria Myre is the word person at AccessAlly, where she spends her days sipping on espresso and exploring new, intuitive ways to connect entrepreneurs with the tech tools and training that will best fit their business needs. When she’s not writing tech-y business stuff, Maria enjoys art, horseback riding, and adventuring in the Great Outdoors.