Do you want to increase your profits? Selling group memberships and group courses through umbrella accounts can help.
Small business owners who sell these types of products are able to make one sale, but earn many times the revenue. That’s because they don’t have to negotiate with each member of a team or group separately.
It’s not hard when you use the right WordPress plugin.
You just set up how many seats are available in an umbrella account. Decide if it will cost per seat or a set price. And then anyone who purchases can invite their team members in by logging into the site with their email address and password.
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What Are Umbrella Accounts?
Umbrella accounts are a way to offer access to online content to a group of people, instead of one account at a time. It’s a great solution for organizations that wish to purchase content in bulk.
An umbrella account holder will be able to invite their team members by logging into the site with their email address and password.
They can use this login information to invite other team members who need access. This saves time on having to buy an individual membership or course separately.
It provides more opportunities for long term success because it doesn’t matter if someone leaves the organization. They have already been accounted for and there are still others who can make good use of the account.
For example, if Mary leaves the company then her account can be assigned to John who comes in as her replacement.
An umbrella account is made up of one main “umbrella” owner (usually a business or manager) plus one or more “members.” From there, the umbrella owner can promote other members into an administrative role, so they can help manage members.
Umbrella accounts also have the added bonus that administrators can track members’ progress through courses and content.
How To Decide On Your Group Membership Rates
A creator has to decide on their rates before they can start selling group memberships.
It’s not complicated, but it does require some thought. The rates will vary depending on what type of product the group is purchasing. And how much value the key stakeholder is expecting for the price.
For example, if you are selling a membership site with monthly workouts, then your prices should reflect that. $20-25 might be fair per month for an annual membership, and you might multiply that by the number of seats. You may also decide to discount for bigger groups.
An umbrella account with 5 seats may cost $50/month, but one with 25 seats may only cost $100/month. Your membership pricing strategy depends on a lot of different factors.
If you sell educational courses with online classes where people pay between $200-$1000 each course, you can calculate a similar rate for groups.
How To Sell Group Courses Where Someone Else Facilitates
If you currently facilitate all of your online courses through livestreams and forums, you know how much work is involved.
Wouldn’t it be great to give the facilitation responsibilities to someone else and just sell your content and teaching system instead?
With umbrella accounts you can do just that.
You create a membership site and then provide an invitation to other facilitators or companies who are interested in joining.
The person can then invite their team members through the system you set up. They can do their own livestream lessons, use their existing community set up, and just use your content as the foundation.
This creates revenue with minimal additional work on your end because all the facilitation is done by others.
At the end of the day, you provide a lot of value as a facilitator. But your methodology, your intellectual property, and your content is worth a lot, too.
This is one way to get the most out of what you have.
If you have limited availability (and who doesn’t?), then consider using an umbrella account system to scale without burning yourself out. It’s a great way to make more money with less work on your end.
Recommended Umbrella Account Software
Most of the time when I write an article about a great business strategy, there’s no shortage of software that lets you implement it.
But when it comes to umbrella account functionality for online courses and memberships, there just aren’t that many options on the market.
Most platform-as-a-service options like Thinkific, Kajabi, or Teachable aren’t flexible enough to be able to enroll groups in umbrella accounts.
One exception is AccessAlly, a WordPress plugin that lets you create umbrella accounts for your online content. Once installed, it’s easy to set up and get going.
The great thing about this software is not just the ability to sell memberships or courses through bulk enrollment. It also comes with all the Learning Management System functionality you need.
Starting with progress tracking, interactive video courses, and quizzes with three different types of scoring. Umbrella account owners can see how well their team members are doing.
Plus there are private notes where students can write down their thoughts on each topic. They can then reflect back after doing an assignment or exam.
AccessAlly also provides customizable certificates that are automatically created when a student completes an online course or membership.
So if you haven’t found the solution for your umbrella account needs in other software, AccessAlly is worth checking out.
In this blog post about selling group memberships and group courses through Umbrella accounts we talked about:
How selling one umbrella account at a time instead of selling individual ones helps you earn many times more income for the same amount of work.
We also covered how with AccessAlly it’s not complicated to use an umbrella account. Because it’s a WordPress plugin that will create individual accounts for those invited, allow them to access and manage everything in one hub.