On the one hand, you have “Sequences” which are your automated emails. Inside this area, you can create a series of emails with a timed delay between sending.
On the other hand, you have “Automations”, which are your trigger action sets. This is where you can specify what happens when, choosing from the trigger/action steps.
There are a couple of limitations here.
First, since sequences and automations are totally separate, you have to create single-email sequences if you want to alternate email – add tag – email – add tag. And, since “completes sequence” is its own trigger, you might have to create a series of different automations for more complex operations.
The second limitation is around creating webhooks to send information back to other websites. You’ll need to use our free ConvertKit webhook creator to make these because there’s no built-in way in ConvertKit.