When it comes to online training, we’ve all come to expect multimedia content where we can absorb information through audio-visual means.
These days, where distractions are high and we have a lot of outlets competing for our attention and it’s not enough to just give people a bunch of videos to watch. You have to keep them engaged with your training programs, and coming back for more with gamified learning.
It’s important to design a learning journey that takes students from point A to Z, with milestones and rewards along the way so they feel a sense of accomplishment that comes with their hard work.
By giving students an indication that they’re doing great and making progress, we can take the best aspects of game design and apply them to online learning.
To mimic the experience of playing a video game, you can use a combination of rewards, competition, and narrative.
With a gamified online course, you can reward your students with a “quick win” right after their first login to your site. This can go a long way in reversing buyers remorse, and also motivate students to keep going to see what else they can unlock or receive when they complete each lesson or module.
There’s also a highly social aspect to games, and being able to tap into other people who are also going through a course is very effective to increase engagement and online learning.
The bottom line is this: people who invest their time going through your courses should feel good about the experience, and want to come back for more.
By adding gamification touch points, you’re reinforcing the value of your offerings and making it easier to retain students so they get the outcomes they are after.