Business Coaching Online: How To Launch Your Own Business Successfully (In 10 Steps)

Do you want to launch a successful online business coaching business but don’t know where to start? We can help you. Preparation and using the right tools are crucial to success. Business coaching online offers a methodology for optimizing operations, building resilience, and aligning your team with your business goals.

Here we explain how you can launch your own online coaching business and what your business plan needs to include to be successful.

A woman coaching another woman in front of a dry-erase board
Source: Pexels

Types of Online Business Coaching

There are many different types of business coaching that can be done online. Here are a few of the most popular types:

Public Speaking Coaching

Delivering a successful presentation separates leaders from followers in today’s corporate world.

Whether you engage or bore your audience depends on the quality of your presentation and public speaking skills. Your team will be more productive, win more business, and look great if you engage your audience. If you bore them, the game is over! 

In addition to improving public speaking skills, speaking coaches help small business owners, entrepreneurs, CEOs, and founders achieve their professional and personal objectives through public speaking practices. A business coaching online speaking course is useful for improving your presentation skills, overcoming fears, and focusing.

You’ll struggle to climb the corporate ladder with your business idea if you can’t speak publicly and give a compelling presentation. If you can speak professionally and confidently, you will have the ability to open a wide range of doors for yourself. Business coaching will help you overcome apprehension, build confidence, and boost your career. 

Publicity Coaching

Buyers need to know who you are, what products and services you offer, and why they should choose you. This is why publicity is so important to many businesses. Online coaches can teach businesses publicity methods to help them become household names rather than just another company. Remember: publicity is the key to driving sales, and online coaching can help get a business to that point.

Coaching on Applying For Grants

A business’s ability to complete a job can be boosted by applying for grants. Coaches selling training programs, mentorships, and courses on writing grant applications offer success for future work.

A group of people in a conference room listening to a team member speak
Source: Pexels

Executive Coaching

A management expert, leader, or someone with expertise in executive tasks may be able to coach high-level executives one-on-one. Whatever their needs are, whether it is shareholder communications or industry-specific improvements, they are highly profitable clients with high expectations.

Executive coaching aims to enhance the performance of CEOs, executive leaders, senior managers, and other high-level management personnel. These individuals are usually successful people who can provide coaching to help you achieve your desired goals.

Businesses are supported and guided by these coaches. They assist them in creating goals and plans for achieving them. In this way, business professionals can contribute to an organization’s overall performance.

Brand and Marketing Coaching

In particular, brand coaches help startups and new businesses find their voice. Your role as a brand coach would be to help businesses develop a clear message and establish their company’s voice. 

Among other things, the role of a branding or marketing coach encompasses:

  • Building credibility
  • Defining the brand’s personality
  • Focusing on training, messaging, and principles 
  • Making the brand voice consistent
  • Building a strong culture
  • Engaging employees and empowering them to make their voices heard

Branding coaches help clients understand branding from the ground up and prepare them for competitive success. Creating brands and managing them effectively is the function of a branding coach. Not only do these experts develop brands on behalf of other businesses, but they also provide teams with varying strategies for developing brands and maintaining an identity.

Sales and Mindset Coaching

The effectiveness of a sales team depends on the strength of its weakest member. As a result, it’s essential to ensure that all your sales representatives are fully energized and capable of consistently delivering high sales levels.

It goes beyond just hiring dependable, qualified employees. You need sales training and coaching to unlock your company’s true potential. You can achieve your targets by building strong, trusted client relationships with a passionate team with the right skills, tools, and positive language.

Business owners without sales experience are prone to underestimating their capabilities and the value of their products without the use of business coaching services.

A woman and a man having a discussion while sitting on steps
Source: Pexels

Ten Steps to Create and Launch a Business Coaching Business Online

It is important to plan to ensure your company succeeds, especially when considering the expenses and resources you will require. You can plan and create a timeline to effectively launch your online coaching program based on these ten steps:

1 – Define Your Audience

When you specify your target audience, online business coaching materials can be tailored to your clients. When you target only those who are genuinely interested in your brand and products, you can maximize your brand’s visibility. 

Define how you’ll help them next. You might focus on ten pain points with coaching programs lasting three, six, and twelve months. Understanding what you will sell and to whom you will sell it will be the key to producing a product with easily understood benefits.

Selena Soo, a successful marketing coach who launched her online coaching business to teach entrepreneurs how to market themselves using publicity, offers the following advice on reaching customers and launching a course:

“When launching your first online course, it’s essential to get the messaging right. Do market research to make sure it’s what people want and need, and use key phrases they share about their pain points and dreams in your marketing copy.”

Selena Soo landing page

How will your online business coaching service benefit your target audience? Identify your ideal customer by reviewing basic demographic information, such as age, gender, level of income, and other factors that can help you narrow your target market. You should identify the key characteristics of a potential online business coaching client to determine if they are a good candidate.

Business coaching online can help you create your ideal customer by starting broad and working down to specifics: It is important that you not only provide them with answers to their questions, but you should also help them to identify problems, such as what challenges they are facing and how they can overcome them.

Whenever a coaching engagement isn’t going well, it’s more likely due to choosing a client who isn’t a good match for you. Avoiding this mistake requires a thorough understanding of your target market.

2 – Understand Your Competition and How You Stand Out

You won’t be the only online business coaching business trying to reach clients since there are approximately 60,000 business coaching companies in the United States. To define what your coaching business offers compared to your competition, you need to understand its strengths and weaknesses. What makes you the most qualified online business coach? Is there anything that you offer that is exclusive?

3 – Start Providing Value and Gathering a Following

Your target audience will appreciate you addressing their concerns and showing how you can help them with their problems. Offering tools, techniques, and exercises for free online helps people find you, get to know you, and eventually purchase coaching services from you. 

Alexia Vernon, president of Step into Your Moxie, a successful coaching business that focuses on helping people get into public speaking and present themselves and their vision with confidence, offers the following advice:

“Spend ample time cultivating your audience before you launch. Whether that means growing your own audience through free content, getting in front of other people’s audiences through speaking or affiliate relationships, or a combination of both, you want to make sure you have a robust group of people who know, like, and trust you before you launch.”

Step Into Your Moxie landing page

Engage with your followers because they provide the best insight into your audience and those you are trying to assist. All these followers are likely suffering the same problem or need the same service if they end up at your website. Engaging with followers can help you to know what you need to improve on, what is already perfect, and what else your audience could benefit from.

4 – Create a Website for Your Leadership Coaching

Websites can be created in many ways, including with services like Squarespace. However, a WordPress site offers the most flexibility and budget-friendliness.

Use a website builder like Elementor to design exactly to your liking, and start with a WordPress theme if you want a basic canvas for your own business.

5 – Start Collecting and Nurturing Leads

New coaches can find it difficult to generate leads, so you need to develop a game plan. Modern and traditional techniques are both important to know.

Create an email list with the help of services like SendinBlue and Mailchimp to get started on email marketing to those people who are following you. Send content like articles, newsletters, and helpful tools that are beneficial to your target audience.

Drip email campaigns can assist leads in moving through the buying process to identify their business pain points and decide to work with you to find a solution.

Ditch the duct tape

Run your online courses, memberships, coaching programs, and communities in one place.

AccessAlly logo with duct tape

6 – Build a Product: A Coaching Session, Program, or Course

Creating paid coaching programs, courses, memberships, or subscriptions is much easier once you have an audience of engaged listeners, readers, or subscribers.

To build a course or program, first, you need to create a structure and then add to it with content like ebooks, videos, and stream content as part of a membership.  Select a pricing plan and payment platform for your online coaching business. Depending on your preference, you could also build an online store with WooCommerce and integrate it into your website. Make sure your online business coaching services are appropriately priced by researching similar products, assessing your costs, and taking into consideration who your buyer is and what they want. 

Generally speaking, it’s always a good idea for a store or business to offer multiple variations of a product. Consider creating different courses tailored to distinct audiences. For example, you could offer both one-on-one coaching and team coaching to cater for your clients’ differing preferences.

There are many ways in which you can build products for your courses and programs. You can use an online teaching platform like Udemy or Teachable, or a plugin to integrate with your website and create a sales page for your courses or memberships. 

A woman applying for a business grant
Source: Pexels

7 – Create Your Sales Page

It’s important for coaches to consider how they will present their product to potential clients by using their ideal clients’ words, motivations, and insights and incorporating that into their copywriting. On your sales page, you should emphasize all the benefits your online coaching will provide to clients.

Ensure it stands out. Your business needs to grab people’s attention and entice them to get in contact. It needs to clearly state what you offer and how much it costs. Letting people know your offerings upfront can clear any confusion and help them decide whether they are interested in purchasing a course from you or contacting you regarding online business coaching or similar services. Emphasize you are there to take action and find a solution that works. People want to hear that contacting you and using your services is going to help them in every way possible. 

8 – Market Your Product

After reading steps three and five, you might have already gained clients because of a demand for your coaching sessions. Don’t stop there. Even though you have clients, you need to make it a priority to find more. You can generate new leads by leveraging your current customers. 

For example, you could publish success stories from your existing customers on your site, or use client testimonials to promote your coaching services. You could even set up an affiliate program to encourage your existing clients to refer your services to new customers.

There are almost limitless ways you can market your online coaching business. You can utilize social media platforms like Facebook and LinkedIn, webinars, SEO content marketing, podcasts, and more. Regardless of how good your products and services are, without proper promotion, you may not generate enough sales to make your coaching business profitable. 

9 – Get Feedback and Improve

Most customers won’t think to give feedback, so you can send a friendly reminder. Encourage them to state what they do and don’t like about the business. If the feedback is negative, it can help you know where to improve. Positive feedback works to know what to continue using and what to update first. You can add survey forms to your websites like Google Forms or Typeform. These tools allow you to create free surveys that can be easily emailed.

In both the positive and negative, the customer experience can be adjusted and adapted over time. In short, feedback is the way to keep your community at the heart of everything you do. 

10 – Expand Your Product

With the feedback you’ve received, you can begin to expand your products and services and offer more options to your customers. Observe where additional value can be added and create ways for your coaching clients to add that to their current membership or service.

Convenience and ease are important factors in retaining customers and attracting new clients – your sales channels should have everything your customers need, eliminating their need to visit your competitors’ sites.

Using AccessAlly to Launch Your Business Successfully

These ten steps to becoming a successful business coach may seem complex at first. However, you don’t need to create an online coaching business all on your own! If you use AccessAlly, a platform that assists coaches in launching their coaching businesses, you will find the process to be much easier than you initially expected. This is because AccessAlly is all-in-one solution for creating, managing, organizing, marketing, and selling your coaching products and services. 

AccessAlly combines the functionality of various plugins and gives you the power to do everything required to run a successful coaching business from a single area, without needing to use a variety of disparate tools to get the job done.  Business coaches use AccessAlly to replace LMS plugins, member directory plugins, membership plugins, and more. Here are just a few of the many tasks that AccessAlly can help with:

  • Monitoring your students’ goal progress, understanding your customers’ performance, and lowering your turnover rates.
  • Selling your courses and products using cross-selling dashboards and built-in order forms.
  • Engaging customers through the use of gamification or points systems.
  • Enrolling in bulk, cross-selling, and upselling related courses.
  • Promoting your products and services using in-app email marketing and affiliate marketing plugins.
AccessAlly built-in LMS

Take Your First Step Towards Online Business Coaching

Starting a successful business coaching business isn’t something that’s going to happen overnight. It takes time to make a profitable income. You just need to take that first step – start with something easily achievable like defining your niche and audience.

AccessAlly is the all-in-one solution for those looking to start a coaching business online. Coaches can benefit enormously from this tool to launch a successful coaching business. In addition to its rich features, AccessAlly provides course creators with a wealth of options when setting up their lessons, creating cross-sells, promoting other products and services, and following their students’ progress. Explore what AccessAlly can do for your coaching business today.

Ditch the duct tape

Run your online courses, memberships, coaching programs, and communities in one place.

AccessAlly logo with duct tape

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