If your online business has been up and running for a while, you might have reached the point where your marketing automation tool isn’t working as well as it used to. We’ve been there and we know how frustrating it can be to outgrow your software.
You might be migrating to selling more products, or possibly, you need more advanced automation for your marketing campaigns. Or maybe you’ve built an affiliate program and you want to promote those sales more effectively.
Unfortunately, the more you add software, the more likely it is that things will start falling through the cracks.
That’s where marketing automation platforms like ActiveCampaign and Drip come into play. Both of these systems require an investment of time and money to get set up, so I want to give you my honest take on each one so you can make the right decision for you and your needs.
Both platforms provide some sweet automation, which can definitely streamline your email marketing and site management. However, advanced functionality comes at a slightly higher price point than some of the free email marketing systems that are embraced by those who might not have a huge budget.
Of course, you get what you pay for. Whether you decide to invest in ActiveCampaign vs Drip will affect your online business for the better.
If you’re also considering other marketing automation tools like Infusionsoft, Ontraport, or ConvertKit, you can read my full candid review in our full list of CRM comparisons.