Kajabi vs. CustomerHub: a comparison
The marketplace can be downright overwhelming when it comes to choosing the best software or platform to support your membership site, online programs, or courses.
There are countless options, all with unique features, pricing structures, and long lists of pros and cons.
In this platform comparison, we’ll take a look at Kajabi vs. CustomerHub to see which of these might be best for your business.
Why We’re Reviewing These Course Platforms
We’ve tested and used a number of membership and LMS plugins over the years. After none of them met our needs, let alone exceeded our expectations, we put our Software Engineering expertise to work and developed AccessAlly.
We continue to review and test membership and LMS software and platforms available on the market and share our knowledge with you.
Today we’ll share the comparison between Kajabi vs. CustomerHub, covering features, integration options, customer support, pricing, e-commerce capabilities, and more.
How do Kajabi and CustomerHub Differ?
Kajabi and CustomerHub are both platforms that can support your member management site, protected content, online courses, and/or online programs.
That’s where their similarities end and differences begin.
CustomerHub is a cloud-based platform that offers bare-bones features to support restricted content. It requires an integration with Keap (formerly Infusionsoft) or Active Campaign.
Kajabi is an all-in-one platform that aims to support every aspect of your business and doesn’t require any integrations to function.
So, although they are both platforms, they have different philosophies and intentions for supporting your business.
All-in-one vs. Dedicated course builder
As an all-in-one platform, Kajabi tries to do everything to support your online business. It can host your website, take payments, deliver courses, handle marketing automation pipelines, and send marketing emails.
You can access all your key data, like your website, products, automations, protected content, and community from your Kajabi dashboard.
CustomerHub is a cloud-based platform, also called a hosted application, that allows you to create a password-protected membership site through a direct Keap integration.
With CustomerHub, all your backend data is stored in Keap or Active Campaign, rather than a platform dashboard.
The basics of CustomerHub’s offerings fall into four categories: account portal, file sharing, membership sites, and multimedia.
CustomerHub can be a great option for you if you already use Keap or Active Campaign and want to deliver password-protected content to your customers. If you have plans for a more robust, interactive membership site, you’ll quickly outgrow CustomerHub.
Kajabi, on the other hand, can be a great option for you if you like to have everything in one system and don’t mind conforming to the tier restrictions.
With both Kajabi and CustomerHub, it’s important to note that neither platform is a fully functional learning management system.
Looking for a Alternative With Fewer Restrictions?
You want full control of your content, members, and their experience on your site.
So you can spend your time doing what you do best, not struggling with frustrating platform restrictions.
With AccessAlly, you’ve got all of the power and flexibility of WordPress, without any limits on your business’ growth potential either.
Pricing limits on members, courses, and products
Kajabi offers three pricing tiers to support your business and long-term growth.
- Basic: $149 / month
- Growth: $199 / month
- Pro: $399 / month
When you sign up for annual billing, you save 20%.
With the Basic plan, you get 3 products, 3 pipelines, 10k contacts, and 1k active members. You’re limited to 1 website and 1 admin user. In terms of features limitations, you won’t have access to 24/7 chat support, advanced automations for sales and marketing funnels, the affiliate program, code editor, or the ability to remove Kajabi branding.
The Basic plan might work for you if you’re just starting out, but you’ll quickly outgrow this plan based on these limitations.
The Growth plan is what we recommend for most businesses. You have higher limits for your products and pipelines: 15 each. There’s a 25k limit on contacts and a 10k limit for active members. You’re limited to 1 website and have up to 10 admin users to maintain your content. On this tier, you won’t have access to the code editor (which we’ll talk more about in design flexibility).
The Pro plan is the highest tier where you’ll get access to all Kajabi’s features. You still have limits on products and pipelines at 100 each. The contact limit jumps to 100k, and the active member limit is 20k. You can operate on up to 3 websites with 25 admin users. The Pro plan is best for mature businesses with a long-term plan to stay on Kajabi with no intention of migrating.
CustomerHub is $79 / month and includes all its features.
Neither Kajabi nor CustomerHub charges additional transaction fees. On either platform, you can cancel anytime through your account dashboard. They both offer trial periods. Kajabi offers a 14-day trial, and Customer Hub offers a 14-day trial.
In summary, here are the plans that meet the needs of most small businesses:
Kajabi’s Growth tier: $199 / month
CustomerHub’s Pro tier: $79 / month
Extensibility and Ownership
When considering solutions for your membership site or online courses, it’s important to choose the platform or software that will meet your needs right now, as well as in the future.
If you choose the wrong platform, you’ll find its feature limitations and additional integrations limiting the growth of your business. You could be forced to upgrade to a much more expensive tier, or migrate to another system entirely.
Another area to consider is using a platform vs. a software. When you use a platform like Kajabi or CustomerHub, you’re setting up foundational elements of your business on rented space.
When you choose a software, like AccessAlly, you actually own the space that you’re setting up those foundational elements on.
When you use Kajabi and CustomerHub, you’re relying on them to make updates, solve issues, and provide appropriate customer support if the platform isn’t working correctly.
Kajabi can be a great option if you’re just starting off, don’t plan on offering a robust membership site, and you want everything in one place.
CustomerHub can be a great fit if you’re already using Infusionsoft or Keap and looking to protect your content and don’t require advanced LMS functionality and features.
Whether you choose Kajabi or CustomerHub, be sure to consider your business right now, as well as your needs in the future.
What AccessAlly Customers Are Saying...
"We moved them over from Kajabi to Access Ally and every single member loves the new site!
Access Ally is SO easy to use and integrates perfectly with Ontraport. We’ve had ZERO issues with it, which I don’t think I can say about any other software or tool or plugin we use. Plus the interface is beautiful.
We moved them over from Kajabi to Access Ally and every single member loves the new site. It’s extremely user friendly for our clients, and for us. AccessAlly is a brilliant, beautiful, user friendly platform that has had a direct positive impact on our bottom line.” – Heidi DeCoux, HeidiDeCoux.com
"AccessAlly is the better option, hands down
“Honestly, Teachable, Thinkific, or Kajabi would have been the *easier* option, but AccessAlly with my WordPress theme is hands down the *better* option. It’s going to grow and scale with me over time, and that’s unbeatable.
AccessAlly allows me to provide a dashboard for all members, and it also allows me to create a member-directory (great for forming that community), an editable profile, plus lots of gamification features that can help members track their progress and reward them for their achievements.
AccessAlly integrates directly with my ESP, which gives me the functionality to track progress, send reminder emails. That’s priceless.” -Eden Fried, EdenFried.com
Onboarding and Customer Support
Having access to customer support and onboarding resources can really make or break a new set up. It’s likely that you’ll have specific questions about your set up, no matter which platform or software you choose.
As with any new implementation, there’s a learning curve. You also may be migrating members and materials from another platform or software. There’s a lot to consider. And knowing what kind of customer support and onboarding resources to expect can really help.
Kajabi has restrictions on customer support based on the tier. With the Growth and Pro plans, you have access to 24/7 chat support. On the basic plan, you have access to chat support, but only during business hours, 6 am – 5 pm PT, Monday through Friday. You have 24/7 access to email support on any tier.
Beyond chat and email support, they offer other resources such as their help center, including Kajabi University. Their help center has articles with written instructions and/or videos on how to implement features on your site.
You have access to Kajabi University as well, which is a series of articles and videos you can work through in order to build a foundational understanding of the platform.
If you choose to purchase an annual plan, you receive a 1:1 session with the Kajabi team. They also offer Virtual Assistants for hire from the official Kajabi Facebook group who can help create your site.
As mentioned, Kajabi offers a 14-day trial period, and after that, you’ll be invited to a call with your Customer Success Manager to help answer any questions you may have.
Inside of your Kajabi dashboard, you’ll also find free training on how to further develop your setup and site.
CustomerHub offers unlimited chat support for its users. The best way to start a conversation with them is through their chatbot. From there you may be directed to email or a support ticket for more complex issues.
Although they offer both chat and email support, they don’t have a response time expectation set.
They too offer additional support and resources such as their help center, FAQ page, and additional paid services.
Their help center has detailed articles on feature implementation. Their FAQ page thoroughly addresses some of the most common issues their users experience.
Additionally, they have packages that can be purchased through CustomerHub directly to help with integration and implementation. These packages aren’t required and are an additional cost.
Lastly, CustomerHub has Certified Partners that have been through specific training. These are experts available for hire who would be able to assist in complex setups.
Both CustomerHub and Kajabi do a great job of offering a variety of support resources, onboarding materials, and access to their teams.
Integration with your Email marketing automation platform
When it comes to integrating with your current tech stack, it’s important to understand the depth of integration and consider all costs, both financially and with time investments.
There are two levels of integration that can happen between systems:
- One-way integration: where one system pushes information to another, but there’s not a return of information back and forth between them
- Two-way integration: where both systems can send data and communicate back and forth with each other
A two-way integration offers better communication between platforms and gives you more power to create a memorable user experience.
Kajabi can integrate with other platforms using a one-way integration. You’ll use a third-party connector tool, like Zapier, to connect these systems. There are usually additional costs associated with both the system and the connector tool you use.
Kajabi does have some integrations included, for example, ClickFunnels, MailChimp, ActiveCampaign, ConvertKit, Aweber, Segment, and Drip. These integrations are still one-way, but they’re connected through your Kajabi dashboard instead of a third party connector like Zapier.
The required integration between CustomerHub and Active Campaign or Keap is a two-way integration that works through a campaign. You can check out the Infusionsoft marketplace for pre-made campaign templates to install and get up and running even faster.
CustomerHub outshines Kajabi here because of this two-way integration. It can be used in many ways, for example, when someone fills out an order form, they’ll be setup as a member in CustomerHub and have an account profile there. If they update their account profile on CustomerHub, their Infusionsoft record would be updated.
The two systems can communicate back and forth with each other.
CustomerHub does support other integrations such as live chat services, help desk integrations, and a Facebook integration if you’re comfortable creating a Facebook app. It’s important to note that these integrations are one-way and will have additional monthly costs associated with them.
In summary, Kajabi offers more integrations than CustomerHub, but CustomerHub supports two-way integration with Keap or Active Campaign. Kajabi doesn’t require integrations to function as CustomerHub does.
With both Kajabi and CustomerHub, if you find yourself needing integration after integration to support your business, these platforms may not be the best fit for you. Consider choosing a different software or platform that will support your growth out of the box and require fewer integrations.
Looking for something that integrates both ways?
Marketing automation tools are here to stay.
Use your marketing automation tool to power your course and membership program by taking advantage of AccessAlly’s deep 2-way street integration.
It’s built to help you sell more, teach better, and engage with your students longer.
Learning reinforcements: quizzes, progress tracking, homework, and certificates
Looking for LMS-style learning reinforcements like quizzes, progress tracking, and certificates?
Neither CustomerHub or Kajabi have robust LMS features. If you’re looking for a full-fledged LMS, there are more advanced alternatives on the market.
Kajabi and CustomerHub both allow a simple form of progress tracking, at the page level.
Kajabi only offers two types of quizzes: multiple choice or multiple selection questions. However, you can utilize homework submissions to enhance your student assessment process.
CustomerHub does not offer quizzes of any type.
Kajabi allows you to create certificates of completion automatically, but with CustomerHub you will need to integrate with a 3rd party through Keap or Active Campaign to do a similar thing.
Membership site and course design flexibility
When it comes to the design of your membership site, you want to strike a balance between honoring your brand look and feel and using known membership site best practices.
When you can combine a great learning experience with your brand, your users will stay engaged, build loyalty, and ultimately have a better all-around learning experience.
Kajabi offers theme choices from either their Premier Framework or other Legacy themes. Within each theme, you’ll find layout presets for common pages, such as landing pages, internal course pages, and blog layouts.
You can customize these presets with your brand fonts, colors, and images. The templates and presets give you a foundation, and from there you can add sections to support your vision. All their themes and page presets are mobile responsive.
If you want full design flexibility, you’ll need to be on Kajab’s Pro plan and hire a skilled developer to implement and maintain your membership site and website. Remember on the lower tiers you won’t have access to the code editor, therefore won’t have open-ended design flexibility.
CustomerHub offers a library of themes and page templates that strike a balance between known best practices, customization options, and mobile-responsiveness. You’ll be able to edit the look and feel of these templates using a WYSIWYG editor.
In summary, both Kajabi and CustomerHub offer templates you can customize that are mobile-friendly.
If a fully customized site is important to you, CustomerHub offers CSS access, but if you’re using Kajabi, you’ll have to pay $399 / month on the Pro plan to get access to the code editor.
If you want full design flexibility, AccessAlly is for you
Because AccessAlly is a WordPress plugin, you can use any WordPress theme or builder you like.
Or start with AccessAlly’s theme, which comes with all of the progress tracking and navigation menus integrated out of the box.
Power, flexibility, and beauty all in one course platform.
Bulk course enrollment and umbrella accounts
Bulk course enrollment can become a powerful selling tool as you expand your products to schools, companies, families, or other groups.
With fully automated bulk course enrollment features, also known as teams or umbrella accounts, the team leader can purchase a specific number of licenses, then assign them to team members.
When bulk course enrollment is fully automated and seamless, it becomes an easy process for everyone involved, including your team leader and their members.
Team leaders can see their team member’s progress, purchase additional licenses, and allow for communication and interactions back and forth between leaders and members.
Neither Kajabi nor CustomerHub offer a bulk course enrollment feature.
E-commerce and affiliate functionality
When it comes to e-commerce capability, both CustomerHub and Kajabi process payments.
CustomerHub integrates with Stripe and can connect to PayPal through Zapier.
Kajabi does support payments directly through their own payment processor. Or, you can set up a direct Stripe integration or PayPal integration to process payments. Kajabi only supports PayPal for one-time payments, not for payment plans or subscriptions.
As the business owner, all of your orders can be viewed and managed from your Kajabi dashboard.
Kajabi offers customizable coupons so you can use unique codes, expiry dates, or limit the number of uses. They also support multiple currencies.
If you want to keep everything in one system, Kajabi may be a better fit for you. It is, however, important to note that Active Campaing and Keap do offer advanced and full-service e-commerce features that can be used with CustomerHub.
CustomerHub does not have native affiliate functionality on its own. However, Keap does have an affiliate system. We won’t get into these details since this is a direct comparison of Kajabi vs. CustomerHub, but at least note that an affiliate program is possible through Keap.
Kajabi offers a native affiliate tracking program. This means that affiliates can sign up, view their unique links, see their clicks, commissions, and conversion rates from their account within your Kajabi setup.
It’s lacking in the way that affiliate materials can be shared. There’s no seamless dashboard that your affiliates can log in to in order to see your marketing copy, images, and promotional details.
All those materials are shared through notification emails, either through Kajabi or a different platform.
Since clear communication, direction, and easy access are a high priority with your affiliates, this is a drawback to Kajabi’s affiliate functionality. Remember that you must be at least on the Growth plan at $199 / month in order to access the affiliate featureat all.
If a fully functional, robust affiliate system is important to your business, neither CustomerHub alone nor Kajabi will meet your needs. Remember that Infusionsoft or Keap does offer an affiliate program. So although we’re not covering those details in this comparison, it’s worth considering their option. Consider exploring a WordPress affiliate plugin to meet all the needs of your affiliate program.
Your workflow on CustomerHub vs. Kajabi:
- Name your CustomerHub site
- Create your first course structure
- Directly upload your videos, text, and course information to CustomerHub
- Edit the very basic look and feel (change colors and fonts)
- Figure out how to use your own domain (to brand your school)
- Set up payments and the terms of purchase
- Set up Zapier zaps to integrate with the other systems you’ll need to achieve the functionality
- Or, wait for Teachable to release the features you want to add to your courses
- Create your account, choose your Kajabi theme and make minor edits
- Set up a custom domain with a CloudFlare account for SSL
- Sign up for a Zapier account to get data out of Kajabi into your CRM
- Set up your marketing automation system
- Run through the sales Pipelines, or Course setup wizards
- Upload your videos and content directly into Kajabi
- Set up payments and the terms of purchase
- Set up more Zapier zaps to integrate with other systems for added functionality
- Or, wait for Kajabi to release the features you want to add to your courses
See How Kajabi and CustomerHub Features Compare
We’re a digital marketing software company built by marketers and software engineers. With our particular background and expertise, we’ve designed our membership and WordPress LMS plugin AccessAlly, to give you everything you need in an easy to use, powerful package, you’ll see where Kajabi and CustomerHub fall short or shine in comparison.
|Protected course content
|Built-in Recurring Stripe and PayPal payments
|Stripe only; PayPal through Zapier
|Course builder for modules, lessons, and topics
|Automatically creates tags, pages, and menus
|Deep 2-Way Integration with Infusionsoft, Ontraport, ActiveCampaign, ConvertKit, and Drip
|Only Keap or ActiveCampaign
|Multiple currencies, automated expiring coupons, and order bumps
|Cart abandonment automation
|Progress tracking, and progress-based unlocking content
|Multiple types of quizzes, and auto generated certificates of completion
|Course Licensing with Teams or Umbrella Accounts
|Searchable member directories and editable custom fields through profiles
|Gamification where members can earn points, and activity-based automation, login tracking
|Media player, video bookmarks, tagging automation on quizzes
|Cross-selling dashboards, with 1-click upsells
|Built-in affiliate tracking with multiple tiers, links, and reporting
The true cost of Kajabi vs CustomerHub
When making your final decision, consider not only the monetary costs, but also time, energy, and effort when it comes to implementation, maintenance, and migrations.
With Kajabi, most businesses should budget for the Growth plan at $199 / month. Map out all your desired features so you know which integrations you’ll need to pay for. Also calculate the cost of your third-party connector tool.
As with any integration, budget time for implementation and maintenance. With Kajabi, strongly consider the tier limitations and make sure you won’t be forced to upgrade because of them. Remember that you’ll have to be on the Pro tier to have access to the code editor. Make sure your design ideas fit within the themes and page layouts offered, or budget for the higher tier and a skilled developer.
If you’re leaning towards CustomerHub, budget for the $79 / month Pro plan. Be sure to add the cost for ActiveCampaign or Keap into your budget.
If you know you’ll want additional integrations, budget those monthly costs as well as the connector tool.
Know that with CustomerHub, you’re getting a bare-bones membership site that you may outgrow quickly. When it comes to design, you do have full access to the code, so if you want it customized, be sure to budget for a skilled developer.
Kajabi might be right for you if...
- You want a basic course-website and have no plans of expanding your offerings in the future
- You’re not attached to a specific design and willing to flex your vision when met with system limitations
- You don’t have a CRM setup and have no plans of setting one up in the future
- You won’t mind setting up your business on ‘rented land’ and manually migrating when your business grows
CustomerHub might be right for you if...
- You need a bare-bones course website, with no plans for added learning management and gamification functionality down the line
- You want to have your site up and running quickly, so you can test your ideas without worrying about design
- You’re currently an InfusionSoft customer and never plan on migrating away from it.
- You don’t mind giving up full control to have your courses hosted for you on a 3rd party platform that you can’t easily export or leave
Didn’t find an answer to your question? Just reach out to us, we’re happy to help!
Do you have comparisons to other platforms and plugins?
Yes, we’ve done the research so you don’t have to. Here are some options to consider:
Can I see examples of AccessAlly sites?
You can find videos and case studies with screenshots and descriptions of how people are using AccessAlly on our showcase page here.
Can I talk to someone about my project?
Researching course platforms on your own is great, but if you want to talk to someone, we’re here to help!
We can help you sort out all of the different options. We’ll let you know if AccessAlly is a good fit or not, too.