AccessAlly vs. Kartra:
An In-Depth Membership & LMS Feature Comparison

Our users tell us AccessAlly allows them to earn more from their online courses and membership sites. We think you’ll love AccessAlly’s powerful features, along with its sophisticated interface and built-in LMS plugin.

If you’re curious to see how AccessAlly really stacks up to Kartra, read on! We’re comparing membership management features, LMS functionality, course design flexibility, integrations, and e-commerce functionality.

We will not be focusing on Kartra’s CRM and marketing automation features outside of those specific to their membership functionality.

AccessAlly vs. Kartra logos side by side

How is AccessAlly different from

AccessAlly and Kartra can both be used to build and power your membership site.

This is where the similarities end, and where the differences begin.

Kartra is an all-in-one platform focused on marketing automation and CRM functionality - it’s membership management functionality isn’t their main priority. In comparison, AccessAlly is an all-in-one membership management and LMS WordPress plugin designed specifically for membership sites and online courses.

AccessAlly vs. Kartra Home Page Screenshots

All-In-One Platform vs. Plugin Focused on Selling, Teaching, and Engaging

Kartra and AccessAlly have different software philosophies. AccessAlly chooses to do “fewer things, better”, whereas Kartra has the admirable goal of handling your entire digital business.

Simply put, Kartra tries to do too much: build and publish your website pages, process payments, host memberships, build your sales and marketing automation pipelines, send marketing emails, and design landing pages. AccessAlly focuses on just 3 core things: helping you sell, teach, and engage your students.

And AccessAlly does it well because it offers deep integration with a number of popular marketing automation platforms. Because AccessAlly is a WordPress plugin, you can add any other pieces you might need for landing page design to your WordPress setup.

If you're a current Kartra user, but want to use AccessAlly for your memberships, click here to find out more about our potential Kartra integration.


When it comes to creating courses, Kartra uses a drag and drop membership site and course builder that’s fairly easy to navigate. Your menu items are your categories. It allows you to add modules as subcategories. To add lessons, you’ll add new posts within each module subcategory. Kartra walks you through the setup step-by-step.

Once all of your content is uploaded, you’ll choose your template which dictates your color scheme and you’ll add your logo and course icon in the initial setup. Beyond that, there’s not much flexibility in terms of your course or membership design.

From there, you’ll determine your access levels and create your order form to sell access to your membership site or course within Kartra’s interface.

With AccessAlly's Course Creation Wizard, you can easily design any course structure using a combination of modules and lessons using the drag and drop course builder. Plus you have full design flexibility as every lesson or module added is created as a WordPress page for you to add content in any format or layout you prefer.

This feature also makes it easy to keep your content or import it into another tool later. (But trust us, you won't want to!)

AccessAlly’s Course Creation Wizard will also create your WordPress menu for each course, and create all of the tags you use to control and restrict access needed in your WordPress interface synced with your CRM. This gives you the freedom to create any type of automation you need to run an instant access or drip-fed course.

You can even add quizzes, progress tracking, video bookmarks, or anything else you like to your course pages. When any participant performs a specified action in your courses, AccessAlly notifies your CRM because of its deep tag-based integration.

Onboarding & Customer Support

Great software development and tech companies provide their users with a smooth onboarding experience and a strong customer support system to help ensure the success of their users with their products.

Kartra tends to receive less than favorable reviews for their customer support due to their slower response times and lack of thorough documentation. Fortunately, the interface is rather intuitive though so you shouldn't encounter too many roadblocks with your setup.

In comparison, here at AccessAlly, we respond to all e-mail inquiries within 24 hours Monday-Friday, and in most instances, you will receive a response the same day within the hour.

We have a dedicated knowledge base jam-packed with step-by-step tutorials, setup guides, and troubleshooting articles to help guide you in your setup process.

We also provide a complimentary jumpstart call to all new users. You can use it right away to kickstart your course build when you hit a roadblock, or right before you launch - we'll review your setup and answer any lingering questions.

To take things one step further so you feel fully supported, we offer group Tune-Up calls scheduled throughout each month, so you can join us live to ask questions and receive live support from our team.

No question goes unanswered here at AccessAlly.

Screenshots of AccessAlly support options

Learning Reinforcements in AccessAlly vs. Kartra

Kartra isn’t a true learning management system. You won’t be able to leverage features such as quizzes, assignments or homework, and certificates of completion to improve engagement and increase retention.

While you can issue a badge upon completion, there’s not much available in terms of learning reinforcements otherwise. 

In comparison, AccessAlly features 3 quiz types - personality quizzes with multiple outcomes, scored quizzes, and pass/fail quizzes. 

AccessAlly can also automatically apply a tag to a user who has completed your quizzes. 

You can release new course content after the student has received a passing grade on a test or tag people based on their personality "type" to create personalized follow-up automations.

AccessAlly's certificate builder has a drag-and-drop editor. Simply upload a certificate template (four versions are provided for free when you purchase the plugin or create your own!), and use the settings within our interface to determine the size and appearance of the fields you'd like to appear on the certificate.

AccessAlly takes student retention one step further with its private notes feature. In addition to using this feature for homework or assignment submissions, another important way for students to learn is through taking notes. With AccessAlly, you can create a few different variations of “Private Notes”.

You can add a note-taking area on any page or course module, that's totally private and individual for each student.

You can also set up a “two-way communication” note, where you as the course administrator can reply to a student's note. Think of this as a way to do private coaching or submit homework and get feedback on it.

There's even a note type that requires admin approval before a corresponding “checklist” item can be completed, preventing students from starting the lesson before their comprehension of the previous one is reviewed and approved by the course creator.

The best part is that no other student will see the notes, since they're linked to each individual student's login!

One user's Story About Finding a Kartra Alternative...

Sonja Bannon

"Having worked with a lot of other platforms including Kajabi, Teachable, Kartra, I can honestly say:

AccessAlly is the best platform ever - nothing else is as flexible and complete as AccessAlly!"

- Sonja Bannon,

Desktop, tablet, and phone with the order form screen

Payment Processing & E-Commerce Features

Kartra and AccessAlly are rather similar when it comes to their e-commerce features and functionality.

Both have beautiful order forms that allow you to offer one-time payments, subscriptions, and installments or payment plans.

You can offer 1-click upsells for other courses and memberships you sell. You even have the opportunity to add order bumps for add-on products.

AccessAlly and Kartra allow you to create cart abandonment campaigns for customers that initiate the checkout process but abandon their carts mid-checkout, allowing you to recapture a percentage of those potentially lost sales via a follow-up automation campaign.

The best part? Because AccessAlly has built-in payments and integrates directly with your CRM, you can easily manage and segment your sales and marketing funnels so your customers and prospects get the right communication. The same can be done within Kartra since it’s an all-in-one platform.

License Your Courses, Teaching Assistants, & Have Students Submit Homework

If you want to offer "bulk licenses" or the ability to have umbrella parent/child accounts, where a group leader can assign sub-accounts, say for a corporate training team…

Unfortunately, Kartra does not offer this functionality.

As more and more businesses and organizations move to an online setup, this feature is more popular now, than ever before for online course creators and membership site owners.

Bulk course enrollment and team licensing is a native feature in AccessAlly.

You can have multiple team managers, and even show student progress to the different administrators. Team leaders can see student progress and even quiz results.

Plus, AccessAlly allows you to design and customize the "member management" dashboard to your liking.

AccessAlly also makes it easy for students to upload homework attachments, like PDFs, Word documents, or other files for the administrator.

Animated screenshots of the AccessAlly Teams dashboard
Member Diorectory Examples

Styled Member Directories, & Fully Integrated Member Profiles

While AccessAlly started off as an “access management” tool for online courses, it quickly developed into a full-fledged learning management system and membership plugin for WordPress.

To help you create community amongst your members, you can create beautiful, searchable member directories. Members can opt-in or out of your member directory, and even purchase a premium listing if you want to offer this as an additional revenue stream..

You decide what you want to include in your member directory - like a biography, or even points earned, and course progress. Kartra doesn't have a member directory option.

Plus, with AccessAlly’s profile editing functionality, a member can update their name, email, address, and password… or any other custom field inside of your marketing automation platform.

This type of functionality isn't part of the Kartra platform, and it also lacks other community-building features such as forums.


If you are planning to offer a recurring membership, plan to display all of your courses in an easy to access dashboard, or would like to have this option in the future, you'll need to use Kartra’s multi-site portal.

While it’s possible to create a single sign-on with this feature for all of your courses, you’re not going to get the same cross-selling experience you’ll have with a tool such as AccessAlly.

With AccessAlly you can easily create a member dashboard that shows members what they have access to and how they can purchase more, with 1-click. It's also easy to navigate to and from within the site, whereas Kartra's user experience isn't as sleek or user-friendly.

You can even create a points or credit system using AccessAlly so members can earn points for completing quizzes or courses, or just for being a paid member in good standing each month. These earned points can be used to unlock additional content or courses that can also be purchased, to receive physical products, or unlock additional bonuses.

Mobile phone with animation of course dashboard and account options
LMS gif

Progress Tracking & Metrics Reporting

There are two types of progress tracking available with AccessAlly: front-end tracking for the users, and back-end tracking for the course admin.

Front end tracking is based on a user's progress and is displayed as a percentage or progress bar within the course or membership as a whole.

AccessAlly’s LMS plugin allows you to display user progress with a pie chart, a progress bar, or a simple percentage displayed as text.

In the backend of the website, AccessAlly Pro shows unique progress tracking stats so that the course admin can see at a glance how users are interacting with their course content.

These reporting features make it possible for you to gauge student success and see where the dropoff begins to happen in your courses. You can use this data to add various learning reinforcements and checkpoints to encourage and motivate your students to keep going.

AccessAlly also has additional reporting options through its built-in metrics feature for tracking sales, projected revenue, churn, refunds, and so much more.

Kartra offers similar front-end reporting using a progress bar, but their back-end statistics are a bit lacking in granularity and your business metrics aren’t as easy to track and analyze from within your interface.

Clients Share Their Experience with AccessAlly vs. Kartra

A tool for those who want to delegate or do it themselves

"Most of my clients are non-techie... they want tools that they can wrap their heads around so they can confidently delegate the tasks to a VA to execute.

I feel that you have done an EXCELLENT job of creating a tool that is accessible for that level, while still being robust enough that the techie users can 'play'.

Needless to say... I talk up AccessAlly when I can."

– Jen Levitz,

Jen Levitz
Until AccessAlly, I didn't have a good way to organize my private clients' access...

"One of my favorite ways of using AccessAlly is with private clients. For each private client, I create a special page for them with all the recordings, my calendar, notes, bonus training, etc.

Until I had AccessAlly, I didn't realize how valuable this would be - for both me and my clients."

- Cindy Schulson,

Should I use AccessAlly or Kartra

Kartra logo

Kartra might be right for you if…

  • You’re focused more on marketing initiatives 
  • You don’t have, nor do you ever want a robust membership site and online programs 
  • You want everything centralized in one location with as few integrations as possible 
  • You’re okay with looking through hundred of templates to find the ones that fit your brand the best
AccessAlly blue and grey logo

AccessAlly might be right for you if…

  • You know the value of your time, and you want a tool that will handle set up for you based on your instructions
  • You want everything to work seamlessly from one end to the other (payments, courses, and memberships) with as few plugins as possible
  • You’re looking to create an amazing customer experience, that’s functional, profitable, and helps you stand out in the marketplace
  • You like to geeky or you have advanced marketing needs and need lots of flexibility in your course platform

Your workflow on AccessAlly vs. Your workflow in Kartra:

AccessAlly logo
  1. Set up your WordPress site with your favorite customizable theme
  2. Install the AccessAlly plugin on your WordPress membership site
  3. Run through the AccessAlly onboarding wizard to integrate with your CRM and select payment settings
  4. Create your first offering with the Offerings Wizard and add your content
  5. Create emails in your CRM or in AccessAlly
Kartra logo
  1. Sift through hundreds of templates and select one that fits your vision
  2. Customize your theme with colors, fonts, sizing, and custom sections
  3. Sign up for Zapier and connect any integrations you'll want to use
  4. Set up your marketing automation system
  5. Set up your pages, products, and automations
  6. Upload your videos and content directly into Kartra
  7. Set up payments and the terms of purchase
  8. Set up any zaps you'll be using through Zapier
  9. Create your course experience with the available features

See how AccessAlly and Kartra Features Compare:

We’re a digital marketing software company built by marketers and software engineers. With our particular background and expertise, we’ve designed AccessAlly to give you everything you need in an easy to use, powerful package.

Protected course content
Built-in Recurring Stripe and PayPal payments
Course builder for modules, lessons, and topics
Automatically creates tags, pages, and menus
Deep 2-Way Integration with Infusionsoft, Ontraport, ActiveCampaign, ConvertKit, and Drip
Multiple currencies, automated expiring coupons, and order bumps
Cart abandonment automation
Progress tracking, and progress-based unlocking content
Multiple types of quizzes, and auto generated certificates of completion
Course Licensing with Teams or Umbrella Accounts
Searchable member directories and editable custom fields through profiles
Gamification where members can earn points, and activity-based automation, login tracking
Media player, video bookmarks, tagging automation on quizzes
Cross-selling dashboards, with 1-click upsells
Built-in affiliate tracking with multiple tiers, links, and reporting

The True Cost of Kartra

While your monetary investment is an important factor to consider when choosing a course or membership platform, it doesn't always paint the whole picture.

If you're looking for an all-in-one platform that will handle all aspects of your business from webpages, e-mail marketing, sales and marketing funnels, affiliate management, and also power your membership or online courses, then Kartra might be a good fit for you.

However, if custom design, engagement, and member retention are valued in your business, then you're better off choosing a WordPress plugin, like AccessAlly, to create a truly custom membership site and online course environment conducive for learning.

AccessAlly gives you unlimited members and courses so you're never forced to upgrade as your business scales.

Pricing comparison for Kartra vs. AccessAlly


Kajabi vs. AccessAlly
AccessAlly is going to grow and scale with me over time, and that’s unbeatable

"Honestly, Teachable, Thinkific, or Kajabi would have been the *easier* option, but AccessAlly with my WordPress theme is hands down the *better* option. It’s going to grow and scale with me over time, and that’s unbeatable.

AccessAlly allows me to provide a dashboard for all members, and it also allows me to create a member-directory (great for forming that community), an editable profile, plus lots of gamification features that can help members track their progress and reward them for their achievements.

I also love that my students can take notes right within the site. How cool is that?

The fact that AccessAlly integrates directly with my ESP also gives me incredible functionality to track my students’ progress, send them reminder emails and keep them coming back to the membership.

The capacity to do just that ensure that I can retain members longterm by engaging with them and providing them with an experience unique to them. That’s priceless."

– Eden Fried,

Photo of Amanda
"I've tried a TON of different membership softwares and Access Ally is by far and away the best-looking, most functional and most strategic one. I was so fed up with my last membership site because the user-interface was terrible for my clients (and it didn't look good, which bothered my over-achieving perfectionist self). Now, I've gotten an unbelievable amount of customer feedback from my clients telling me how much they absolutely love it… and I do too!"
Worked with a Certified Partner

Jane Copeland
I simply adore AccessAlly
"I moved to Access Ally after being frustrated and experiencing many issues with the platform and membership management plugin my programs were hosted on before. Moving to Access Ally has not only been a joy but also hiccup free! When choosing which membership site to move to, I wanted to give my students a high end quality learning experience and this is exactly what I now have. Thank you for creating such a beautiful and easy to use product. I simply adore it!“
- Jane Copeland,

AccessAlly is a Kartra alternative, that’s powerful enough for developers, but designed for marketers.

Migrating From Kartra to AccessAlly is Easy

With the AccessAlly migration wizard, you can import all of your Kartra members and create their accounts quickly and easily.

You can also import members directly from your marketing automation platform, and AccessAlly’s migration wizard will ensure all of your members have the right tags and permissions.

Then you can run through the Offerings Wizard to add existing course content, and you’ll be ready to showcase your new members' area.

Thinkific migration

Wondering if AccessAlly is right for you?

Hi, I'm Kimberly

If you're researching, pouring over our articles, but what you really want is to know if AccessAlly is right for you...

Kimberly Gosney