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How to Sell High-Ticket Coaching Online: A Comprehensive Guide

Are you tired of trying to sell coaching at low prices, only to feel like you’re constantly competing on price and struggling to make a profit?

It’s time to consider the benefits of high-ticket coaching.

In this comprehensive guide, we’ll show you how to build, market, and sell high-ticket coaching online, as well as how to scale your current coaching program.

We’ll also provide examples of successful high-ticket coaching programs and share promotion strategies to help you sell your coaching effectively.

By the end of this article, you’ll have an initial step-by-step plan for creating and launching your own high-ticket coaching program.

Whether you’re a business coach helping entrepreneurs, a personal trainer working with individual coaching clients, or a life coach with a series of personal development courses, this guide is for you.

Let’s get started on your high-ticket coaching journey.

What is high-ticket coaching? How does it differ from other forms of coaching?

High-ticket coaching is a form of personal development where coaches charge significantly higher fees for their services compared to other forms of coaching.

This could be in the form of a per-session fee or a monthly fee.

High-ticket coaching is usually more specialized and personal, with a strong focus on one-on-one time with the coach.

One of the key differences between high-ticket coaching and other forms of coaching is the price point. You can use your email list to showcase the unique value that justifies the higher price of your coaching services in your niche, making it clear why potential clients should invest in your program.

High-ticket coaching tends to be significantly more expensive due to the specialized nature of the services and the extensive one-on-one time with the coach.

The price may also reflect the experience and reputation of the coach.

Additionally, high-ticket coaching programs may have a more exclusive feel due to the close relationship that develops between the coach and the client.

Here are some more specific and actionable examples of high-ticket coaching that can be done online:

  • Business coaching: If you have a background in business and marketing, you can offer business coaching services to help entrepreneurs and small business owners develop targeted marketing campaigns, create financial plans, and build strong teams.
  • Life coaching: If you have experience in career development and personal growth, you can offer life coaching services to help individuals identify and achieve their goals. This could include resume and cover letter writing, job search strategies, and personal development planning.
  • Health and wellness coaching: If you have a background in nutrition and fitness, you can offer health and wellness coaching services to help clients improve their physical and mental well-being. This could include creating personalized nutrition and exercise plans, as well as providing guidance on stress management techniques.
  • Spiritual coaching: If you have a background in spirituality, you can offer spiritual coaching services to help individuals explore and develop their spiritual practices and beliefs. This could include coaching on meditation, mindfulness, and spiritual exploration.
  • Executive coaching: If you have experience working with high-level executives and leaders, you can offer executive coaching services to help clients develop their leadership skills and achieve their professional goals. This could include coaching on communication, decision-making, and team building.

We can delve into this last example a little more by looking at a case study.

Alexia Vernon, the president of Step into Your Moxie, provides a range of different executive coaching programs for senior business leaders looking to develop in areas such as communication, presentation, and leadership.

Alexia grew her successful high-ticket coaching business with the help of AccessAlly, the all-in-one WordPress plugin designed to help coaches build and scale their coaching businesses.

She offers the following advice for beginners looking to break into the world of high-ticket coaching:

“Once you get clear on your focus as a coach and who you serve, go after relevant visibility opportunities in front of that audience.

Virtual and live speaking, podcast interviews, and even intimate Q&A style chats in front of small groups can be a terrific way to call in prospective clients and position yourself as a trusted authority.”

Step into your Moxie landing page

As Alexia’s advice highlights, the key to successful high-ticket coaching is to have a clear niche or area of expertise in which you can offer value to your clients, and take the time to grow your authority within that niche.

By focusing on a specific topic and offering actionable advice and guidance, you can build a successful high-ticket coaching business online.

Benefits of high-ticket coaching

High-ticket coaching allows coaches to work with clients who are willing and able to pay more for better-quality services.

This means that coaches can focus on providing a high level of personalized attention and support to each client, rather than trying to juggle a large volume of clients.

High-ticket coaches often spend more time on each client’s needs, rather than having to focus on quantity rather than quality.

Obviously, high-ticket coaching comes with high prices.

The high price of high-ticket coaching allows coaches to worry less about constantly searching for new clients in order to make enough money.

Instead, coaches can focus on making their current clients happy by creating highly-personalized programs and offering more one-on-one contact.

This can become a virtuous cycle, especially where that one-on-one contact is a key value point of the service.

Who is high-ticket coaching for?

High-ticket coaching is geared toward clients who are willing and able to pay more for higher-quality services.

This could include entrepreneurs, high-level executives at companies, and high-earning professionals looking to land better work opportunities. If you’re looking to build a successful business as a high-ticket coach, it’s essential to identify and target these clients who value and are willing to invest in the expertise and guidance you provide.

These clients are often highly motivated and committed to achieving their goals, and are willing to invest in the support and guidance of a coach in order to do so.

For coaches, dream clients are those who are fully committed to the coaching program, trust the coach to help them achieve their goals, and are ready to pay for that support.

These clients are often more likely to see results and be satisfied with the coaching experience, making them valuable assets to any coaching business.

You’ll need to think about your target market, and how they’re going to pay for your high-ticket coaching, when building your service offerings.

How can you sell high-ticket coaching programs online (step-by-step)?

How can you sell high-ticket coaching programs online? Here are some steps to follow.

1. Define your business model 

It’s important to carefully consider your pricing model.

This will involve taking into account the number of hours you want to dedicate to each client, as well as any course materials, website and tool access, or other resources you will be providing.

Make sure to charge accordingly for these services in order to create a sustainable and profitable business.

It can also be helpful to diversify your revenue streams by offering additional services such as events, retreats, workshops, or mastermind or group coaching in addition to individual coaching.

This can help to create a more robust and resilient business model, allowing you to reach a wider range of clients and generate multiple streams of income.

Selena Soo, a successful publicity and marketing strategist whose coaching programs are designed to help develop experts, writers, and coaches into industry leaders, offers a compelling example of how transformational offering these types of additional services can be:

“Masterminds have been responsible for getting my business to 6-figures, multi 6-figures, and ultimately multi 7-figures in annual revenue.”

Selena Soo landing page

Selena, who built her online coaching business using AccessAlly, goes on to offer the following advice for business owners looking to launch a successful coaching program:

“It’s essential to get the messaging right. Do market research to make sure it’s what people want and need, and use key phrases they share about their pain points and dreams in your marketing copy.”

With Selena’s expert advice in mind, let’s move on to looking at how to create your first high-ticket coaching program.

2. Create your coaching program

Start by doing extensive research and talking to your target audience to understand their needs and how they phrase them.

This will help you to create a program that addresses their specific challenges and goals.

If you’re already deeply involved in the space you’re going to provide coaching for, you’ll want to leverage your existing connections.

As you build your coaching packages, it’s helpful to ask yourself some key questions. For example: How many coaching calls will you offer per month?

Will you also offer on-demand mastermind course videos?

How will you measure your client’s success to keep them engaged and excited about their progress? How many tools will you give them access to on their own outside of your coaching time?

Can clients sign up at any time, or will you fill your roster and only work with clients for a set period of time in order to deliver the best results?

To put together a complete high-ticket coaching package, you’ll need to create a variety of content, including video courses and other resources.

It may be helpful to read up on how to create effective video courses and line up all the necessary elements of your program.

You may also find that clients are more willing to sign up for high-ticket coaching if they get access to other like-minded individuals through a mastermind group, where networking is an additional benefit.

3. Attract ideal clients

If you want to attract ideal clients to your high-ticket coaching business, it’s important to make yourself visible to them. Cultivating a strong online presence is a strategic approach to attract and engage your target audience. 

It’s important to note that you don’t need to use all of these strategies in order to attract ideal clients to your high-ticket coaching business.

Instead, choose the platforms and strategies that make the most sense for your business and focus on consistently providing value and building trust with your audience.

If you’re starting from scratch:

  • Consider creating a YouTube channel and regularly sharing valuable content.
  • Podcasting is a great way to create approachable content that allows listeners to get to know you and get value from your coaching long before they click “buy.” Appearing on others’ podcasts is a great way of getting visibility when you don’t have your own audience.
  • Webinars are a great way to gauge interest in your coaching program and showcase your value to potential clients. Consider starting with a small webinar and promoting it on LinkedIn to attract attendees, or consider making a guest appearance on somebody else’s webinar to build your own visibility and audience.
  • Use lead magnets like downloadable guides or access to workshops to attract leads and get them to sign up for your emails. Then use email marketing to nurture these leads and keep them engaged with your course offerings.
  • Use affiliate marketing: Another way to attract ideal clients is by allowing others to promote your services and earn money through affiliate marketing. This can include other podcasters, YouTubers, or other influencers who believe in and understand the value of your coaching program.

If you have an existing network you can leverage, then all of the above are possible, but you have additional channels available:

  • Share on social media platforms: It’s likely that your ideal clients use some form of social media professionally; if you already have an existing network, it’s an easy step to create content that appeals to your audience and shares your expertise and value.
  • Be active on LinkedIn: LinkedIn is a great platform for coaches, as personal and professional development is a key part of posts on the network. Make sure to share valuable content and engage with your connections to build your visibility and reputation on the platform.

There are many ways to attract ideal clients to your high-ticket coaching online business.

Choose the platforms and strategies that make the most sense for your business and focus on consistently providing value and building trust with your audience segment.

4. Build sales and landing pages

If you want to sell your high-ticket coaching program online, it’s important to have a well-designed and effective sales page and landing pages.

Remember to focus on highlighting the value and benefits of your coaching program, and make it easy for potential clients to take action by providing clear calls-to-action and simple forms for them to fill out.

As we’ve seen from the examples of Step into Your Moxie and Selena Soo, one of the best ways to do this is by using the all-in-one coaching plugin, AccessAlly, for your WordPress website.

With AccessAlly, you’ll be able to create a website that matches your branding and design, and easily build a successful sales page and landing pages that promote your unique selling points and convert leads.

This can help you to effectively market your coaching program and reach a wider audience of potential clients.

AccessAlly landing page

This only scratches the surface of the value that AccessAlly can bring to your coaching business.

The plugin is a powerful all-in-one solution designed to provide coaches with all of the tools they require in one cohesive package.

Briefly, AccessAlly can replace your existing:

…while also offering a whole host of other features to help bring your online coaching business to the next level.

With this in mind, let’s dive into how you can start selling high-ticket coaching programs online using AccessAlly.

Selling high-ticket coaching programs online using AccessAlly

As we’ve seen, AccessAlly is the perfect tool for designing high-value online courses and selling them to high-ticket clients.

Here are some of the main steps you should follow to get started:

  1. Sign up for AccessAlly. This will give you access to the WordPress plugin where you can create and sell your course, manage memberships, create digital products and downloads for your high-ticket clients, build communities, and more.
  2. Use the built-in LMS (learning management system). This will enable you to make your courses user-friendly and interactive and help keep customers engaged and motivated to complete your course.
  3. Connect with your clients. You can interact with your clients one-on-one or use AccessAlly’s community feature. This will allow clients to connect with you and each other, which can help foster a sense of community and support.
  4. Use gamification techniques. Things like progress bars, badges, and other interactive elements can help keep customers engaged throughout the course and encourage them to complete it faster.
  5. Use the Affiliate plugin within AccessAlly. This will allow you to easily set up an affiliate program without needing to pay for an additional tool.
  6. Integrate with popular payment gateways. AccessAlly integrates with a range of popular payment gateways like Stripe and PayPal, allowing customers to purchase directly from within your website using their preferred payment method.
  7. Use upselling and cross-selling techniques. This can help increase revenue per client and make it easier to scale your business. You can also consider bulk selling to teams for group courses.

As we have already seen, there are many coaches who have successfully used AccessAlly to sell their high-ticket coaching programs online.

By following these tips and using this powerful tool, you too can launch and scale your coaching business with ease.

Get high-ticket sales using AccessAlly

If you want to sell high-ticket coaching programs online, AccessAlly can be a key tool to help you get started.

With its user-friendly learning management system, built-in integrations with popular tools, and features like the affiliate plugin and community feature, AccessAlly makes it easy to create and sell your coaching ticket program.

Don’t forget, AccessAlly also offers integrations with popular payment gateways and enables you to use upselling and cross-selling techniques to increase revenue per client and scale your business.

By using AccessAlly, you’ll be able to create and launch a high-ticket coaching program that delivers value to your clients and generates sales for your business.

If you’re ready to take your coaching business to the next level, sign up for AccessAlly today and start creating your high-ticket coaching program!

Nathalie Lussier

I’m a writer, technologist, and regenerative farmer. I founded AccessAlly with my husband in one frantic weekend to solve my immediate course platform issues. Over a decade later the company has grown, and our product has evolved to serve millions of learners across the globe.

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