Get ready to be inspired, this post is jam-packed with membership site examples and tips for creating the perfect membership website unique to your business.

From mobile app memberships to recurring drip-released membership websites: you'll see how to use them to deliver online trainings, communities, and everything in between.

With an almost infinite variety of membership models to choose from, it's important to understand what a membership website can do and what's best left to other platforms.

Let’s take a look at the best ways to deliver your content through a membership website. You'll also see some membership website ideas in action and links to successful membership site examples.

When done well, membership websites can provide an amazing source of recurring revenue for your online business.

What is a Membership Site?

Icon showing a lock and login screen

A membership website is a set of pages with protected content that require a user to login to access. A membership site will often house content that is available to only those individuals who have paid a membership fee. This membership fee could be a one-time fee for lifetime access or a recurring subscription that charges a set dollar amount each month or year.

Asking members to login to the member site allows you to tailor the user experience to each member. With user-specific access you have the ability to remember what content they’ve subscribed to, what content they’ve accessed, and possibly what content they’ve favorited or completed. You can also provide quizzes and lessons to truly personalize the experience. This controlled membership area provides a very customized experience that enhances the user’s interaction with the website and builds engagement.

You might use a membership website to house written content, videos, templates or worksheets, interactive forums, recorded webinars, or even to execute live events. There are very few limitations on the products and services deployed.

Membership websites are an ideal solution for online courses, video training, community directories or associations, and recurring members-only content.

But in reality, a membership website can align with virtually any industry and topic.

Here are a few examples of well-known membership sites:

  • Amy Porterfield’s Digital Course Academy, Courses That Convert, List Builders Lab, and Webinars That Convert
  • Marie Forleo's B‑School
  • Pat Flynn’s Power Up Podcasting
  • John Lee Dumas’ Podcaster’s Paradise
  • from LinkedIn
  • Chris Drucker’s Youpreneur

Here are additional examples to illustrate the flexibility these types of websites offer:

  • The Confident Ladies Club® Accelerator – confidence builder for business owners
  • Mixing Light – color grading tutorials and training
  • Neiru – focused on certified nail artist
  • TrainingBeta – for rock climbing enthusiasts
  • International Gem Society – for gemstone enthusiasts
  • Rental Rookie – for learning the art of rental properties
  • The Curve – for KETO meal planning and support
  • The Savvy Retiree – teaches how you can live and make money anywhere
  • The Knitting Guild Association – learn how to knit and become certified

Now that we’ve covered what a membership site is, let’s move onto reviewing the types of websites and pricing options.

3 Types of Membership Websites You Should Consider

It’s worth emphasizing: a membership website is not a one-size-fits-all opportunity. There are different types of membership based sites, each with its own unique model and setup.

We're sharing three types of members area websites, but the one you choose will be determined by the unique needs of your business.

1. Housing Online Courses in a Membership Website

When you sell online courses, you need a protected online area that only the course students can access. This protected online area is where you'll store your digital workbooks, course videos, and any other content you want as a part of your course.

Once you have your online course area set up, students can purchase access to your courses, then log in under their own unique account to view the materials.

These courses can be bundled together with the membership program itself, or they might simply be sold as one-off elements apart from other subscription services.

You might also launch online courses only once or twice per year, and have people go through courses together as a "cohort". (Get our free online course launch checklist here.)

This is an example of a membership website dashboard with courses organized by their difficulty level:

Online Course Dashboard Example Of The Game Art Academy

Course Membership Page Examples & Case Studies:

Here are a few great examples of membership sites that include online courses:

2. Build Members Only Online Communities

Humans are social by nature and will gravitate towards communities of like-minded people who support and challenge each other. Building a community online allows you to tap into this social instinct and create an atmosphere of camaraderie in your niche.

Another benefit? Membership communities tap into a desire that most consumers have on some level: direct contact with the person in charge of the business.

You can pair community elements with any type of membership program, and use the network to share "sneak peeks" of upcoming releases, offer members-only discounts, or discuss issues with your fans.

The best part of an online community is that it grows and matures over time, eventually becoming almost self-moderating. Older members naturally begin to step up to enforce the rules, answer simple questions that they've seen over and over again, and start discussions of their own.

Screenshot of Brooke's Live Video Recording

To help foster that human connection, you can also host live coaching calls or group training calls inside your members area, to help keep the interactivity high.

You might be wondering: what's the best community platform for your online membership site? Whether you need a forum, Facebook group, or other platform depends on how engaged your community is, as well as the needs of your members.

Most online businesses have a combination of a free community (like on a blog or free Facebook group) as well as paid community areas, where there's more direct access to teachers and trainers.

The downside? You have to train people to interact or log into your community space in order for an online community to take off. The point is interaction, and if you don't have enough people to interact, members won't find any value in participating.

Membership Program Examples That Do Community Well:

Click to get these 28 membership site examples

3. Host Evergreen Content Inside Your Membership Website

One of the biggest setbacks when it comes to building and sustaining a members area is the sheer volume of content creation involved.

After all: without a strong library of content, you might have a tough time trying to convince your subscribers to stay active and keep logging in.

Fortunately, there's an easy fix:

With an "evergreen" setup, you can slowly release content over time. With this model, members will keep coming back and give you the opportunity to share more products with them. The best part is that it doesn't require as much effort or maintenance on your part.

We go more in-depth on the nuances involved in this article with the 3 ways to sell online memberships.

This is an example of a membership website that starts off with a free level and that delivers different focused themed content each month for premium subscribers:

membership website screenshot for freelancelift

Examples of Membership Sites That Do It Well:
  • The 30 Day List Building Challenge is one example of evergreen content that attracts new subscribers on a daily basis. (Bonus: it's currently offered totally free of charge, so feel free to sign up and get some ideas.)
  • Carrie Green's Female Entrepreneur Association's members club releases new content every month ... but once you're a member, you have access to all the material they've ever published.
  • Liam Veitch's Freelance Lift offers a combination of free content available to anyone who becomes a member, and monthly themed trainings for those who upgrade to a premium paid plan.

Once you decide on the type of content you want to present inside your site, it's time to figure out how to sell it.

If you want to increase your income with an online membership platform, the obvious choice is to require clients to pay for access.

Even a small monthly or annual fee will keep the "

Not necessarily.

Free membership websites have a unique set of advantages, from helping you build up your email list to easy upsell opportunities.

So let's look a little deeper into some membership business examples:

The Paid Membership Site Example

Paid membership websites charge a small monthly or yearly fee for access to premium content. You can also offer to unlock content in a course on a one-time fee basis, and just host your premium content inside a members-only area.

A paid membership model tends to keep out people who aren't genuinely interested in the product you're offering, which means that you have better odds of maintaining a productive community.

Obviously, the key benefit of paid memberships is that you can keep adding members to increase your monthly or yearly recurring income.

One thing to keep in mind is that there is built-in turnover or churn, so not everyone who joins will stay on forever. Because of this, you'll want to build in continuous marketing into your business plans to attract new members.

Click to get these 28 membership site examples

The Free Membership Program Example

Free membership sites have their own unique advantages. First, they're available to anyone who wants to look in on what you're doing.

In some cases, having access to that content will convince people that they want to take advantage of the products and services you're offering. In fact, there's a whole strategy behind this method, called the Login Optin™ Strategy.

Also, think about the type of people who are likely to be interested in joining your community. Are they an older crowd or younger? Are they currently in school? What about stay at home parents, who often sacrifice a second income in order to be able to stay at home with their families?

All of these individuals will be more likely to take part in your community if they don't have to pay membership fees to make that possible.

The strategy behind this membership model is that you can be generous with your free content, but also build in an upgrade path to your paid offerings.

For Best Results, Offer a Mix Of Paid and Free Content

It doesn't have to be all or nothing. There's a compromise between "free" and "paid." You can offer an open area of your membership site and a closed area that is only available to people who pay the fee.

Free & Paid Membership Sites

This is what we do with our free 30 Day List Building Challenge. Anyone can join for free, and access the full 30 days of training videos and downloads... and at the same time, they'll be shown other courses and options that they can upgrade to.

Also take a look at 3 different ways to sell online membership subscriptions: it doesn't have to be all or nothing. You can have people purchase previous months of content if you don't want to make everything available upon sign up.

Take Shannon Mattern, for example, who runs a free "Build a Website in 5 Days" challenge at WP-BFF. The amount of value she packs into that course is extremely impressive... and allows her to confidently deliver value to free subscribers.

But there's another side to it: because she also houses paid courses inside her membership site, free users are incentivized to click over and purchase additional content.

Online Membership Example Shannon Mattern membership site design

The result: Shannon shared that she's earned over $36K from the online courses inside her membership website... and that's just from users that came in for her free course and wanted more.

The long and short of it: to maximize the revenue from your membership site, use the Login Optin strategy to attract new users, then design an experience that naturally and organically introduces them to your other products.

Designing Your Membership Site

Check out these membership site examples to get inspired for your own membership site design. Simple, elegant and profitable membership site ideas to get the wheels turning. #membershipsites #onlinecourses #digitalmarketing #wordpressThe first step to designing the perfect membership website? Taking the plunge.  If you have an active fan base or online following, the first thing you need to do is ask your audience what they want from you.

Of course you'll be tempted to dig into the details like choosing a WordPress membership theme, comparing CRMs, and getting a membership plugin up and running. But don't get bogged down by these technical details quite yet!

At first, it might seem intimidating, especially if your online community will require you to produce content regularly.

Here's the thing you have to remember: you don't have to produce a year's worth of content overnight, nor do you have to come up with the idea for every tutorial or training you're going to produce in the first month that your community is up and running.

You'll have plenty of time to come up with ideas.

The more you produce, the more you'll be able to think of.

Feeling stuck? That's when your online community is there to help!

Ask members to tell you what kind of content they're interested in seeing, then produce it. It's that simple!

If you're looking for a guide to build your membership website successfully, then consider hiring one of our AccessAlly Certified Partners to help you get going.

Choosing Membership Site Platforms

There are a lot of membership site platforms to choose from. Starting with SaaS hosted solutions that tend to be easiest to get started but might lock you in and not have the functionality you need long term.

You've also got the self-hosted option to use WordPress membership plugins, but sometimes these make it difficult to get the exact functionality you want without custom coding.

We're obviously biased, but there's a great "best of both worlds" solution in AccessAlly, which runs on WordPress but handles everything from taking payments for your subscriptions, to delivering content, learning management, and integration with your email marketing platform.

Click here to compare membership site platforms.

The Next Step...

Developing the first part of the community. Consider offering a "testing" membership for free or at an extremely reduced price to a number of individuals that you know are an active part of your current fan base.  Give them a sneak peek at the action while you're developing the community.

Let them know upfront that they're part of your testing group: you're still working out the kinks and figuring out how this is going to work, but you want them to come in on the ground floor and help you figure this out.

From there, market, market, market! Use your social media accounts and current website to seek out people who will be interested in your new community. Offer them a peek of what you're offering. Then tailor your community to the needs of its members and watch it thrive!

By the way, if you're worried about launching a membership website because of the content creation involved, you'll love this case study about launching a membership site.

Once your membership site is up and running, set aside time to review important business metrics on a regular basis. (Resist the urge to check every day, it's addicting but it's not the best use of your time to obsess over your stats!)

The more familiar you are with what's working in your membership site, the quicker you'll be able to pivot towards success.

Got a great example of a membership site?

Creating an online membership site is a wonderful way to interact with your fans, engage with people who care about your products, and deliver an amazing learning experience. (Especially when you pair your membership site with AccessAlly Pro!)

The type of membership website you design is up to you, but the sky is the limit when it comes to the people you can reach. Take the plunge and see what you can accomplish!

Leave a comment below with your favorite membership site examples, so we can check them out!

Click here to see a free demo of AccessAlly


  1. BERNARD CHARLES on January 6, 2016 at 10:53 am

    I definitely want to implement a membership site! Thinking cap is on now! GREAT inspiration!

    • ambitionally on January 6, 2016 at 11:34 am

      Awesome, I love hearing that Bernard. :)

  2. Helen Rebello on January 6, 2016 at 4:24 pm

    Great post – thank you :) I’m in the process of building my first website-based online course using Optimize Press – steep learning curve but I’m up for the challenge! The only membership site I personally use is Brian Johnson’s philosopher’s notes. He is a stunning example of focus and achievement – his content production rate is crazy and he offers something for every type of learner plus lots of free stuff – truly inspiring :) You can have a nose here:

  3. Fatima @ Baby Toddler Me on January 6, 2016 at 4:48 pm

    This is great and really timely for me as I’m considering starting a membership site in the parenting field. Congratulations Nathalie on your pregnancy. I’d love to know what parenting forums you’ve discovered that have been helpful to you. Thanks!

  4. Jessica on January 6, 2016 at 9:58 pm

    Crazy! This came right on time! Just yesterday I was wishing I could see the inside of some membership sites!

    I am in the process of starting a membership site for potty training and another one for Elimination Communication. In case you don’t know what that is, it’s a natural alternative to complete diaper dependence, in other words, taking your baby to go potty from birth!

    I love the idea of offering a reduced rate to people in my community to test it out! Thanks for the inspiration!

  5. RonaLynn on January 16, 2016 at 11:34 am

    Great content as always, Nathalie

    I just finished building a membership site and am already considering my next sideways step.
    I have added a forum because I don’t think FB provides a quality interactive experience for learners, however, as a place to meet people and share ideas it is great, so I guess doing both would be a good idea.

    I just finished uploading webinar ally and will be putting in to action today :)

    I wish all platforms were as user friendly as Ambition Ally products.
    Over the last year I have tried several different tools/platforms and not many stand up to the quality of service/support and ease of use as Ally.

    Thanks for everything

  6. Jacqui on February 7, 2016 at 4:43 am

    Thanks Nathalie – your ideas are always so helpful and practical. I use Pop Up ally and I love it.

  7. […] baby #2, and I’d love to share what has worked for us and how I think that online courses and membership sites can build a “perennial” income […]

  8. […] sites created on platforms like WordPress. You can gate parts of any website simply by adding the plugin (it’s just like a software extension that adds an extra layer of protection — only this one […]

  9. […] Setting up a membership site is not for the faint hearted. There is a lot of competition out there, and you will need to find a way to stand out. […]

  10. Smart Outsourcing Solutions on April 23, 2019 at 1:06 am

    I definitely want to implement a membership site! Thinking cap is on now! GREAT inspiration…

    • ambitionally on April 23, 2019 at 8:33 am

      I’m glad to hear it! :)